Ever been so convinced that you've Changed what you were about to do?
When we change the way we normally behave or think because we've been influenced by what other people have done - that's social proof.
As result of the research and writing of Robert Cialdini, a known authority on the reasons why people say 'yes', social proof explains the phenomenon of being so convinced by a peer, that our actions change.
Cialdini defines six ways, or principles, that define the science behind persuasion: Reciprocity; Scarcity; Authority; Consistency; Liking and Consensus.
Some people use social proof as a template for their personal influence and success. Taggstar applies it to grow eCommerce sales, revenue and to reward large online brands with a better online conversion rate!
The way we do this is by collecting and aggregating different sources of online customer behaviour, (we call them trends). We then replay these in the form of social proof messages, that can appear in the product itself, the product list page, the basket page, or throughout the entire sales funnel.
You might see them as '52 people have bought this in the last 24 hours' or 'top pick', or 'Great choice! 15 people are looking at this right now.' It's our way of letting the eCommerce site tell its customer what its crowd of other shoppers have done. In turn, influencing their buying behaviour.
Knowing what we know about the power of other people, and proven by Cialdini, Taggstar’s messages help make shoppers more likely to buy. And it’s a statistical-fact, shown time and time again by our A/B testing experiments, that he was right. Social proof product messages absolutely influence better revenue, sales and conversion rates.
Taggstar is now hitting an average of 4% conversion rate uplift across the large retail, fast fashion and travel brands that use our software. Average order values are also up, along with incremental revenues and often, basket size, when social proof messages are shown.
It’s the science of shopping. We love being part of it.
proven for Your Industry
How Taggstar is driving revenue in your market.
Department stores, retailers, consumer electronics and white goods suppliers use our social proof to increase their sales conversions.
Package holiday providers, hospitality brands and OTAs all use Taggstar to build trust and consumer confidence in holidays and destinations.
Fast-fashion brands, pure-plays, and designer fashion houses use Taggstar to stay ahead by promoting the buying behaviour of trend-setters.