Shop direct boosts online sales conversion rates by 2.7%

Taggstar's social proof messaging shown throughout the customer journey including gallery, product and basket pages.

THE CHALLENGE

Shop Direct is a world-class digital retailer and the UK’s fourth-largest online. It sells over 1,000 famous brands and delivers 48 million products to four million customers each year.Committed to digital innovation, the retailer was the UK’s first to build an in-house user experience lab and is using it to test new technologies with customers, as well as identify ways to personalise and enhance the online shopping experience. It was recently-awarded Retail Technology Initiative of the Year at the Oracle Retail Week Awards 2015 for its experimentation at scale programme.

THE SOLUTION

Our trending algorithms highlight fast-selling items on product list pages. The technology is statistically proven to increase clickthrough rates and improve conversions. By adding guided navigation to Shop Direct’s websites, shoppers are able to find best-selling items faster.

A range of our real-time messages are shown on products throughout both Shop Direct’s sites. Shoppers can see details about how many others are browsing, product popularity and aggregated reviews. This relevant and contextual information, shown at the right time in the shopper’s journey, gives shoppers more confidence to buy.

RESULTS & OUTCOMES

By highlighting fast-selling items on basket pages, our messages statistically reduce basket abandonment rates. Our social proof messages give customers the extra validation that what they are buying is right, at the most critical point of their shopping journey. More shoppers seeing Taggstar messages at this stage, click and convert rather than abandon.