N Brown Grows Online Sales by £2m with Taggstar's Social Proof Messaging

Retailer Signs Contract After Trial Shows Significant Sales Uplift

Background

Leading digital fashion retailer N Brown Group, has announced additional revenues of £2 million in just a few months by adding social proof messaging from e-commerce conversion optimisation specialists, Taggstar. Messaging was added to the group's power brands SimplyBe, JD Williams and Jacamo in mid 2016. The test showed impressive revenue uplift across the three sites that was directly linked to the customers who saw the Taggstar messages, leading the retailer to sign an ongoing contract.

THE Solution

N Brown began using Taggstar across the online brands in mid 2016, testing the social proof messaging software over 90 day period and showing more than 12 million unique messages.
Customers saw information about how many other people were looking at a product at a particular moment, or what other shoppers had bought. The messages increased customer confidence by providing transparent information about product popularity, and encouraged browsers to move down the purchase funnel.

Results & Outcomes

Results from using the messaging were excellent. Sales attributed to the Taggstar messages added additional revenue of £2 million across the three sites, with SimplyBe alone measuring a massive conversion rate uplift of up to 2.7%.

N Brown and Taggstar continue to work together and have now signed a new contract to increase use of the messages and to test different combinations. The Group Optimisation team says that it will begin to deliver its social proof message roadmap immediately.

N Brown Group has adapted to drive improved online sales. Its online power brands SimplyBe, JDWilliams and Jacamo see an aggregated 1.8 million customers every year. It also uses Taggstar partners Bazaarvoice and Monetate and is excited to try the two solutions together.

Taggstar's CEO Marjorie Leonidas said: "Our social proof messages give consumers the confidence to make more informed decisions when shopping online. We turn huge amounts of e-commerce trends into useful, actionable information to improve customer engagement and increase sales."

With overwhelming online choice, Taggstar captures recommendations, ratings and real sales trends from others to guide customers down the purchase funnel. It's statistically proven to increase sales conversion of popular selling items and thousands of long-tail products.

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