One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
Beauty calendars have grown to be one of the most anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.
The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.
When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.
The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.
The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.
Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.
High-end design can & should be planet and people positive. At the heart of the Goldfinger Factory business model is the idea that there is inherent potential in everything and everyone.
The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.
Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.
Marjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.
Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.
Screen time. It’s hardly news, but mobile phone usage is going up. Buying a phone is a very personal choice, and complex decision. With stores shuttered, anyone who wants to buy or upgrade a phone must go online.
Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.
No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.
Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.
Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.
Pet lovers united! As a sign of just how important pets are to daily life, the government classes walking a dog as an ‘essential activity’ during the coronavirus lockdown, and pet stores are allowed to stay open.
Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.
Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal.
#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.
Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.
Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.
Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.
The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.
This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.
In these extraordinary times, we're here to support you to give your customers the best possible online experience.
This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.
With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.
Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.
We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.
Today's consumers are more comfortable with buying homewares online - but making a pricey mistake is a worry for some. Social proof can support more confident shoppers.
How social proof messaging is helping retailers to build more sustainable businesses.
How social proof messaging can help build a more sustainable retail business.
It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?
Many consumers will be using the Xmas & New Year's holiday to take on DIY, triggering a retail opportunity. Here's how social proof can grow online these DIY and trades sales.
The results are in! Read how Taggstar performed over the Black Friday 2019 weekend. HINT: It was good...
Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.
Read how UK fashion giant, Oasis, is driving up online conversions with Taggstar, after getting our software on-site in just eight days.
How social proof can help gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - and increase retail conversions.
Want to make your digital marketing campaigns stand out from the noise this peak season? Here's how adding social proof secret sauce can make them sizzle.
Add social proof to help and engage customers in the product research and discovery phase. Learn how to add it to dynamic email campaigns this peak season.
Black Friday, Cyber Monday and other peak season retail events are snapping at our heels. As retailers get ready for launch, we explore 3 consumer pain points that retailers can fix with social proof.
During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.
As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.
Read how Swedish fashion-forward brand NA-KD, is using Taggstar to complement its crowd-powered, social online sales.
Britain's best-loved lifestyle retailer, Joules, is using Taggstar. Read about its great social proof results, in under 30 days.
Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.
We love finding new, world-class digital marketing partners. That’s why we’re proud to showcase our partnership with Movable Ink.
As we head into summer, retailers are now planning their Black Friday and Xmas 2019 campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for home electronics.
Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.
We're first to launch new, personalised social proof messages, increasing the ways you can enhance your customer experience, digital commerce and improve profitability.
We're Retail Systems 2019 Awards finalists.
Taggstar messages now appear on Mention Me vouchers through our new partnership.
Taggstar launched our social proof messaging into the Americas at NRF 2019.
Part 2 of our blog into the ways that beauty brands can use social proof to sell.
How retailers can bring the in-store beauty assistant online using social proof.
Our software is already a big hit with UK and European brands, and we're excited to be launching Taggstar to US, Canadian and LatAm retailers at NRF 2019!
Maximise conversions and sales as millions of customers will jump online to book their annual holiday.
News of our dynamic out-of-home innovation for Very’s Black Friday campaign.
“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates.
We just can't make up our minds. How do retailers use social proof help shoppers to choose?
You can improve Golden Quarter conversion rates using social proof messaging.
Hotter has seen online revenue grow by 5% by using Taggstar to improve its online customer experience. We're now used across its UK, US, EU and German web stores.
Empty shop. Busy shop. Which do you think is more popular? Read about what makes social proof influence sales, and how eCommerce sites can use it to improve their conversion rate.
N Brown scored a 12% new visitor conversion rate uplift, plus extra online sales on SimplyBe combining Taggstar and Monetate.
Taggstar's update on the news last week, about the UK Government’s Competition & Markets Authority (CMA) investigation into the selling practices of online booking sites.
We're shortlisted for Tech. Collaboration of the Year in the Tech.AWARDS 2018 powered by Retail Week.
Taggstar is celebrating. 2018 has been great for us and and customers already, with new social proof innovations to give you higher social proof results.
We’re celebrating at Taggstar! We have been shortlisted for ‘ Online Solution of the Year’ at the Retail System Awards 2018.
We take you through some of the key travel trends and explain how social proof can help your customers make better booking decisons - driving your conversions by 2.5% on average!
Read about our new partnership with the world's leading experience personalisation provider, RichRelevance. Together we're bringing retailers richer, more specific social proof messaging.
In modern eCommerce, reviews will come whether you ask for them or not. Here's why you should love reviews, and how Taggstar applies positive review data to help you sell more.
Info about the UK Government's Competition & Markets Authority's (CMA) investigation into the selling practices of online booking sites.
Check out our 4 top tips on how to choose which events to attend in 2018, along with our handy calendar, listing top eCommerce events, awards and conferences.
Taggstar tracked conversion rate uplift of up to 3.75% over Black Friday & Cyber Monday 2016. Read how social proof could improve your Black Friday sales.
Read how real-time product messaging could solve some of online fashion's biggest challenges.
With one billion messages a month, a new website, a new office and most important, many many new customers and partners, we've loads of reasons to throw a bash to celebrate!
Hot on the back of our success at the Retail Week Tech Awards, we're now in the running for 'Best Innovation in Fashion Retail' at the Drapers Awards 2017.
We've not yet come down from cloud nine after winning silver, in the 'Best Online User Experience Initiative' at the Retail Week Tech.Awards.
Social proof product messaging is helping travel e-tailers to optimise website conversions and overall spend.
Taggstar has been nominated as a finalist (again) for the Retail Systems Awards ‘Online Solution of the Year'
Find out how social proof is helping retailers combat some major eCommerce challenges.
We have been shortlisted for Online CX Initiative of the Year!
Read about how Amazon is now using social data to encourage online sales.
Leading digital fashion retailer N Brown Group, has generated additional revenues of £2m in just a few months by adding Taggstar.
With returns costing retailers millions in lost revenue, see how you can use social proof to solve the problem.
We've teamed up with Quill to boost eCommerce conversions for retailers.
See how social proof has increased sales conversion rates duing black Friday.
Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising
Digital ad platform now features real-time social proof messaging to supercharge online sales
We've teamed up with Tealium to personalise online shopping with dynamic real-time social proof messaging
New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.
Read about why Shop Direct is working with us, and how social proof is making a positive difference in their online sales.
We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity.
Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver
Our CTO, Andrew Lucas, makes some interesting predictions about eCommerce technology in 2016
With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.
Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone
Social proof is recognised as a number one example of best practice
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proven for Your Industry
How Taggstar is driving conversions in your market.
Everyone from department stores, toys, beauty, electronics, DIY and white goods suppliers use Taggstar to increase their online conversions.
Package holiday, hospitality brands, OTAs, airlines and transport providers can all use Taggstar to build consumer trust and sales.
We're used by fast-fashion brands, pure-plays and designer fashion houses to promote their best-selling trends, hot styles and top reviewed items.