all blog posts

US eCommerceNailing it: home improvement takes off

By 

Alison Wiltshire

 on 

June 10, 2020

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

eCommerceKeep calm and DIY

By 

Marjorie Leonidas

 on 

June 10, 2020

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

SustainabilityWaste is just a resource in the wrong hands: sustainability and the circular economy

By 

Marie Cudennec

 on 

June 8, 2020

High-end design can & should be planet and people positive. At the heart of the Goldfinger Factory business model is the idea that there is inherent potential in everything and everyone.

SustainabilitySustainability and fashion: what’s next? (part 2)

By 

Marjorie Leonidas

 on 

June 2, 2020

The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.

NewsTaggstar Appoints Alison Wiltshire to be New Global Marketing Director

By 

Marjorie Leonidas

 on 

June 2, 2020

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.

SustainabilitySustainability and fashion: what’s next? (part 1)

By 

Marjorie Leonidas

 on 

May 21, 2020

Marjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.

NewsMessage from CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

May 13, 2020

Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.

eCommerceHelping consumers buy the right phones and tablets with confidence online

By 

Marjorie Leonidas

 on 

May 1, 2020

Screen time. It’s hardly news, but mobile phone usage is going up. Buying a phone is a very personal choice, and complex decision. With stores shuttered, anyone who wants to buy or upgrade a phone must go online. 

US eCommerceHelping every online customer choose the right mobile device

By 

Alison Wiltshire

 on 

May 1, 2020

Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.

US eCommerceAthleisure wear sales take off as Americans #stayhome

By 

Alison Wiltshire

 on 

April 23, 2020

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.

eCommerceWhen it’s OK to wear your gym kit to work

By 

Marjorie Leonidas

 on 

April 23, 2020

Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.

US eCommerceHow to help pet owners make good online purchasing decisions

By 

Alison Wiltshire

 on 

April 15, 2020

Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.

eCommerceHow to give petcare shoppers a great online experience

By 

Marjorie Leonidas

 on 

April 15, 2020

Pet lovers united! As a sign of just how important pets are to daily life, the government classes walking a dog as an ‘essential activity’ during the coronavirus lockdown, and pet stores are allowed to stay open.

NewsA personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

April 9, 2020

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.

US eCommerceHow beauty brands can connect online in the age of social distancing

By 

Alison Wiltshire

 on 

April 8, 2020

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 

eCommerceTaking the cosmetics counter to consumers under lockdown

By 

Marjorie Leonidas

 on 

April 8, 2020

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.

eCommerceHow Brits are tooling up for months of learning, working and playing at home

By 

Marjorie Leonidas

 on 

April 3, 2020

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.

US eCommerceConsumers race online to equip the family for life under lockdown

By 

Alison Wiltshire

 on 

April 2, 2020

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

eCommerceLet's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)

By 

Kate Cleevely

 on 

March 30, 2020

Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.

US eCommerceWant to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

By 

Alison Wiltshire

 on 

March 30, 2020

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

US eCommerceSpring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

By 

Alison Wiltshire

 on 

March 27, 2020

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

NewsCOVID-19: Our message of support

By 

Marjorie Leonidas

 on 

March 25, 2020

In these extraordinary times, we're here to support you to give your customers the best possible online experience. 

Social ProofNew Forrester report: how Matalan taps social proof messaging to improve the customer journey

By 

Alison Wiltshire

 on 

March 17, 2020

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

eCommerceEaster – the new Black Friday? Maximising sales of garden and outdoor goods with social proof

By 

Christian Preece

 on 

March 16, 2020

With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.

eCommerceHome run: how social proof can deliver online home goods sales

By 

Alison Wiltshire

 on 

March 12, 2020

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

eCommerceNew social proof innovation supports Matalan online growth

By 

Blair Abrahams

 on 

March 9, 2020

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.

Home run: how social proof can deliver online homeware sales

By 

Christian Preece

 on 

March 5, 2020

Today's consumers are more comfortable with buying homewares online - but making a pricey mistake is a worry for some. Social proof can support more confident shoppers.

eCommerce“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 26, 2020

How social proof messaging is helping retailers to build more sustainable businesses.

Opinion“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 14, 2020

How social proof messaging can help build a more sustainable retail business.

Social ProofHow Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

By 

Alison Wiltshire

 on 

January 10, 2020

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

eCommerceIncrease Conversion Uplift & Revenue through the Home Improvement Peak

By 

Debbie Barnes

 on 

December 11, 2019

Many consumers will be using the Xmas & New Year's holiday to take on DIY, triggering a retail opportunity. Here's how social proof can grow online these DIY and trades sales.

eCommerceTaggstar's Social Proof Performance Over Black Friday 2019

By 

Andrew Lucas

 on 

December 10, 2019

The results are in! Read how Taggstar performed over the Black Friday 2019 weekend. HINT: It was good...

Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

By 

Blair Abrahams

 on 

November 26, 2019

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

NewsOasis Sees 4.57% Online Conversion Uplift Using Taggstar

By 

Blair Abrahams

 on 

November 25, 2019

Read how UK fashion giant, Oasis, is driving up online conversions with Taggstar, after getting our software on-site in just eight days.

Social ProofUsing Social Proof Messaging To Sell Gifts & Overcome Buyers' Block

By 

Debbie Barnes

 on 

October 30, 2019

How social proof can help gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - and increase retail conversions.

Social Proof3 Peak Season Email Strategies for Maximum Retail Results

By 

Julio Lopez

 on 

October 14, 2019

Want to make your digital marketing campaigns stand out from the noise this peak season? Here's how adding social proof secret sauce can make them sizzle.

Social Proof3 Ways to Upgrade Digital Marketing Campaigns for Peak Season 2019

By 

Blair Abrahams

 on 

September 19, 2019

Add social proof to help and engage customers in the product research and discovery phase. Learn how to add it to dynamic email campaigns this peak season.

Opinion3 Common Retail Mistakes to Avoid During Holiday Season 2019

By 

Kate Cleevely

 on 

September 16, 2019

Black Friday, Cyber Monday and other peak season retail events are snapping at our heels. As retailers get ready for launch, we explore 3 consumer pain points that retailers can fix with social proof.

Opinion3 New Ways to Give Social Consumers Social Proof During Peak Season 2019

By 

Marjorie Leonidas

 on 

September 16, 2019

During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.

OpinionOmnichannel is Dead. Long Live the Customer!

By 

Alison Wiltshire

 on 

August 6, 2019

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

NewsFashion Forward NA-KD Uses Crowd-Powered Trends to Drive Sales

By 

Vjosana Gashi

 on 

July 29, 2019

Read how Swedish fashion-forward brand NA-KD, is using Taggstar to complement its crowd-powered, social online sales.

NewsJoules Using Taggstar to Drive Online Conversion Uplift

By 

Blair Abrahams

 on 

July 25, 2019

Britain's best-loved lifestyle retailer, Joules, is using Taggstar. Read about its great social proof results, in under 30 days.

eCommerce5 Ways to Reduce Back to School Shopper Pain & Increase Conversions

By 

Marjorie Leonidas

 on 

July 3, 2019

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.

NewsOur New Partnership with Movable Ink Adds Social Proof to Email

By 

Rob Thomas

 on 

July 2, 2019

We love finding new, world-class digital marketing partners. That’s why we’re proud to showcase our partnership with Movable Ink.

eCommerce5 Ways That Social Proof Messaging Can Sell Home Electronics

By 

Kate Cleevely

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and Xmas 2019 campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for home electronics.

NewsAdd Social Proof Messaging Into In-Store Digital Display

By 

Alison Wiltshire

 on 

May 2, 2019

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.

Social ProofWe've Made Personalised Social Proof Possible

By 

Andrew Lucas

 on 

April 23, 2019

We're first to launch new, personalised social proof messages, increasing the ways you can enhance your customer experience, digital commerce and improve profitability.

AwardsTaggstar, Very & PosterScope Shortlisted for Retail Systems Awards 2019

By 

Kate Cleevely

 on 

April 8, 2019

We're Retail Systems 2019 Awards finalists.

NewsMention Me Partnership Pairs Social Proof & Customer Advocacy

By 

Kate Cleevely

 on 

January 29, 2019

Taggstar messages now appear on Mention Me vouchers through our new partnership.

NewsForbes Covers Taggstar's US Social Proof Launch at NRF 2019

By 

Kate Cleevely

 on 

January 17, 2019

Taggstar launched our social proof messaging into the Americas at NRF 2019.

eCommercePart 2 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 14, 2019

Part 2 of our blog into the ways that beauty brands can use social proof to sell.

eCommercePart 1 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 13, 2019

How retailers can bring the in-store beauty assistant online using social proof.

NewsWe're Coming to America!

By 

Marjorie Leonidas

 on 

January 12, 2019

Our software is already a big hit with UK and European brands, and we're excited to be launching Taggstar to US, Canadian and LatAm retailers at NRF 2019!

eCommerceWhich Travel Tech Should You Have in Place by January 2019?

By 

Marjorie Leonidas

 on 

December 12, 2018

Maximise conversions and sales as millions of customers will jump online to book their annual holiday.

NewsWe Support Very.co.uk Black Friday Campaign

By 

Blair Abrahams

 on 

November 22, 2018

News of our dynamic out-of-home innovation for Very’s Black Friday campaign.

eCommerceThe Real Proof Behind Social Proof

By 

Marjorie Leonidas

 on 

November 1, 2018

“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates.

eCommerceWhy Social Proof Helps Shoppers to Make Up Their Minds

By 

Marjorie Leonidas

 on 

October 24, 2018

We just can't make up our minds. How do retailers use social proof help shoppers to choose?

eCommerceSocial Proof Will Boost Black Friday, Cyber Monday &, Christmas Conversion Rates

By 

Marjorie Leonidas

 on 

October 8, 2018

You can improve Golden Quarter conversion rates using social proof messaging.

NewsHotter Shoes' Revenue Grows by 5% Using Taggstar

By 

Kate Cleevely

 on 

September 13, 2018

Hotter has seen online revenue grow by 5% by using Taggstar to improve its online customer experience. We're now used across its UK, US, EU and German web stores.

eCommerceSocial Proof: The Psychology Behind The Science (And 4 Reasons You Should Use it in eCommerce Marketing)

By 

Kate Cleevely

 on 

July 26, 2018

Empty shop. Busy shop. Which do you think is more popular? Read about what makes social proof influence sales, and how eCommerce sites can use it to improve their conversion rate.

NewsN Brown Segments Product Messages with Monetate & Taggstar

By 

Blair Abrahams

 on 

July 10, 2018

N Brown scored a 12% new visitor conversion rate uplift, plus extra online sales on SimplyBe combining Taggstar and Monetate.

NewsBest Practice in Social Proof Messaging

By 

Marjorie Leonidas

 on 

July 2, 2018

Taggstar's update on the news last week, about the UK Government’s Competition & Markets Authority (CMA) investigation into the selling practices of online booking sites.

NewsTech.AWARDS 2018 Shortlisting for Taggstar & Missguided

By 

Dea Manaj

 on 

June 19, 2018

We're shortlisted for Tech. Collaboration of the Year in the Tech.AWARDS 2018 powered by Retail Week.

NewsSocial Proof Has Never Been More On Trend!

By 

Dea Manaj

 on 

May 21, 2018

Taggstar is celebrating. 2018 has been great for us and and customers already, with new social proof innovations to give you higher social proof results.

AwardsTaggstar and Missguided Shortlisted for Retail Systems Awards 2018

By 

Dea Manaj

 on 

May 14, 2018

We’re celebrating at Taggstar! We have been shortlisted for ‘ Online Solution of the Year’ at the Retail System Awards 2018.

Social ProofHow Online Travel Agents are Winning at eCommerce Optimisation

By 

Vjosana Gashi

 on 

March 5, 2018

We take you through some of the key travel trends and explain how social proof can help your customers make better booking decisons - driving your conversions by 2.5% on average!

NewsNew RichRelevance Partner Combines Personalised Product Messages & Social Proof

By 

Kate Cleevely

 on 

February 27, 2018

Read about our new partnership with the world's leading experience personalisation provider, RichRelevance. Together we're bringing retailers richer, more specific social proof messaging.

OpinionDo I Need Reviews on My eCommerce Website?

By 

Vjosana Gashi

 on 

January 24, 2018

In modern eCommerce, reviews will come whether you ask for them or not. Here's why you should love reviews, and how Taggstar applies positive review data to help you sell more.

OpinionAm I Pressure Selling? Understanding the CMA Investigation Into Booking Sites

By 

Marjorie Leonidas

 on 

December 20, 2017

Info about the UK Government's Competition & Markets Authority's (CMA) investigation into the selling practices of online booking sites.

eCommerce2018 eCommerce Events, Conferences & Awards Calendar

By 

Vjosana Gashi

 on 

November 23, 2017

Check out our 4 top tips on how to choose which events to attend in 2018, along with our handy calendar, listing top eCommerce events, awards and conferences.

Social ProofUsing Social Proof to Fix 5 Black Friday eCommerce Challenges

By 

Marjorie Leonidas

 on 

November 13, 2017

Taggstar tracked conversion rate uplift of up to 3.75% over Black Friday & Cyber Monday 2016. Read how social proof could improve your Black Friday sales.

Opinion5 Challenges in Fashion eCommerce that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

November 9, 2017

Read how real-time product messaging could solve some of online fashion's biggest challenges.

NewsWhat a Party!

By 

Dea Manaj

 on 

October 16, 2017

With one billion messages a month, a new website, a new office and most important, many many new customers and partners, we've loads of reasons to throw a bash to celebrate!

AwardsDrapers Awards 2017 - Taggstar Shortlisted

By 

Marjorie Leonidas

 on 

October 3, 2017

Hot on the back of our success at the Retail Week Tech Awards, we're now in the running for 'Best Innovation in Fashion Retail' at the Drapers Awards 2017.

AwardsTaggstar Wins Big at Retail Week Tech Awards

By 

Marjorie Leonidas

 on 

September 18, 2017

We've not yet come down from cloud nine after winning silver, in the 'Best Online User Experience Initiative' at the Retail Week Tech.Awards.

eCommerce5 eCommerce Challenges in Travel that Social Proof can Fix Today

By 

Kate Cleevely

 on 

August 21, 2017

Social proof product messaging is helping travel e-tailers to optimise website conversions and overall spend.

AwardsWe’re a finalist for the Retail Systems Awards ‘Online Solution of the Year’

By 

Marjorie Leonidas

 on 

August 9, 2017

Taggstar has been nominated as a finalist (again) for the Retail Systems Awards ‘Online Solution of the Year'

eCommerce5 eCommerce Challenges in Retail that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

July 27, 2017

Find out how social proof is helping retailers combat some major eCommerce challenges.

AwardsN Brown Group & Taggstar Shortlisted for Tech.Awards 2017 Powered by Retail Week

By 

Marjorie Leonidas

 on 

June 5, 2017

We have been shortlisted for Online CX Initiative of the Year! 

eCommerceAmazon Charts Launches: Social Proof for our Social Proof

By 

Marjorie Leonidas

 on 

May 25, 2017

Read about how Amazon is now using social data to encourage online sales.

NewsN Brown Grows Online Sales by £2m with Taggstar Social Proof Messaging

By 

Kate Cleevely

 on 

May 23, 2017

Leading digital fashion retailer N Brown Group, has generated additional revenues of £2m in just a few months by adding Taggstar.

Social ProofCan Social Proof Messaging Solve the Problem of Fit in Online Fashion?

By 

Marjorie Leonidas

 on 

April 24, 2017

With returns costing retailers millions in lost revenue, see how you can use social proof to solve the problem.

NewsTaggstar Partners with Quill

By 

Marjorie Leonidas

 on 

March 20, 2017

We've teamed up with Quill to boost eCommerce conversions for retailers.

eCommerceThe Impact of Social Proof on Black Friday in 2016

By 

Marjorie Leonidas

 on 

December 1, 2016

See how social proof has increased sales conversion rates duing black Friday.

Social ProofHow to Use Social Proof to Optimise Programmatic Ad Spend

By 

Vjosana Gashi

 on 

February 9, 2016

Yesterday we announced Taggstar’s new partnership with Jivox, leaders in dynamic personalised digital advertising

NewsJivox and Taggstar Bring Power of Social Proof to Digital Ads

By 

Kate Cleevely

 on 

February 8, 2016

Digital ad platform now features real-time social proof messaging to supercharge online sales

NewsTaggstar & Tealium Sign New Partnership Agreement

By 

Kate Cleevely

 on 

February 2, 2016

We've teamed up with Tealium to personalise online shopping with dynamic real-time social proof messaging

NewsTaggstar’s 2015 Scorecard

By 

Marjorie Leonidas

 on 

January 28, 2016

We’ve reviewed our performance over 2015

OpinionRise in Consumer Spending Adds to Fierce eCommerce Competition

By 

Marjorie Leonidas

 on 

January 14, 2016

New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.

Social ProofQ&A with Sam Barton, Head of User Experience at Shop Direct

By 

Kate Cleevely

 on 

January 5, 2016

Read about why Shop Direct is working with us, and how social proof is making a positive difference in their online sales.

NewsTaggstar Named One of London’s Best Start-Ups

By 

Kate Cleevely

 on 

December 21, 2015

We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity.

NewsShop Direct Boosts Sales Conversions 2.7% With Taggstar

By 

Marjorie Leonidas

 on 

December 17, 2015

Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver

OpinionDear CTO…. What Are Your Top 5 Predictions for 2016?

By 

Andrew Lucas

 on 

December 16, 2015

Our CTO, Andrew Lucas, makes some interesting predictions about eCommerce technology in 2016

eCommerceHow’s Your Golden Quarter Going?

By 

Marjorie Leonidas

 on 

December 7, 2015

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.

eCommerceTaggstar Real-Time Social Proof Messages Bring in Black Friday Millions

By 

Marjorie Leonidas

 on 

December 2, 2015

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

Social ProofEconsultancy Rates Taggstar's Social Proof on Argos

By 

Marjorie Leonidas

 on 

November 30, 2015

Social proof is recognised as a number one example of best practice

NewsIn Case you Missed It: Replay our Social Proof Webinar with Tealium

By 

Kate Cleevely

 on 

November 27, 2015

Last week our webinar with our partner Tealium lifted the lid on ways to help shoppers click ‘buy’.

NewsA busy events schedule for Taggstar

By 

Kate Cleevely

 on 

November 23, 2015

Seems that everyone is keen as mustard to talk social proof with Taggstar. And we just love talking about the power of crowds to influence what people buy.

eCommerce5 Free Top Tips for Black Friday eCommerce Brilliance

By 

Kate Cleevely

 on 

November 23, 2015

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.

Social ProofCrowd Power Alive and Well in Shopping Today

By 

Marjorie Leonidas

 on 

October 14, 2015

James Surowiecki explores the accumulation of information within groups. The results, he argues, are that better decisions are made by groups than could have been made by any single person.

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