Ever been so convinced by something that you've read, seen or heard, that you've totally switched your opinion or what you were about to do?
When we change the way we normally behave or think because we've been influenced by what other people have done - that's social proof.
As result of the research and writing of Robert Cialdini, a known authority on the reasons why people say 'yes', social proof explains the phenomenon of being so convinced by a peer, that our actions change.
Cialdini defines six ways, or principles, that define the science behind persuasion: Reciprocity;Scarcity;Authority;Consistency;Liking and Consensus.
Some people use social proof as a template for their personal influence and success. Taggstar applies it to grow eCommerce sales, revenue and to reward large online brands with a better online conversion rate!
The way we do this is by collecting and aggregating different sources of online customer behaviour, (we call them trends). We then replay these in the form of social proof messages, that can appear in the product itself, the product list page, the basket page, or throughout the entire sales funnel.
You might see them as '52 people have bought this in the last 24 hours' or 'top pick', or 'Great choice! 15 people are looking at this right now.' It's our way of letting the eCommerce site tell its customers what its crowd of other shoppers have done. In turn, influencing their buying behaviour.
Knowing what we know about the power of other people, and proven by Cialdini, Taggstar's messages help make shoppers more likely to buy. And it's a statistical-fact, shown time and time again by our A/B testing experiments, that he was right. Social proof product messages absolutely influences better revenue, sales and conversion rates.
social proof is all we do. all day. every day.
The industry's most experienced social proof messaging provider, with category-leading features.
7 digital award nominations
We continue to build on our years of expertise to support ongoing innovation with our customers. Our results have been recognised by The Tech.AWARDS by Retail Week, Drapers Digital, Drapers & Retail Systems.
advanced a/b testing
4% average conversion rate uplift
Proven A/B testing of social proof experiments across different devices and throughout the funnel.
Your conversion rates and sales are safe. Our platform is capable of processing over 1,500 requests a second - even during intensive events like Black Friday.
feature rich social Proof platform
Show social proof messages across any device and platform.
Deliver messages throughout the customer journey.
in-built a/b testing
Enterprise grade A/B testing built right in.
Monitor performance of your experiments.
social proof metrics
Rich social metrics provide invaluable intelligence.
fully responsive and cross platform
Our social proof messaging is fully responsive, which means each message will respond perfectly to your customer's device. Take total control and customise your messages for each experience.
full funnel messaging
Display messaging at any point in the funnel. Our social proof is gathered against all your products, so wherever they are displayed, from home page to basket, you can show messaging.
proven for Your Industry
How Taggstar is driving revenue in your market.
Department stores, retailers, consumer electronics and white goods suppliers use our social proof to increase their sales conversions.
Package holiday providers, hospitality brands and OTAs all use Taggstar to build trust and consumer confidence in holidays and destinations.
Fast-fashion brands, pure-plays, and designer fashion houses use Taggstar to stay ahead by promoting the buying behaviour of trend-setters.