Boost sales by giving your customers the confidence to buy beauty products online

We increase conversion rates and revenue for leading beauty retailers by using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.

Jonathan Wall

Group eCommerce Director

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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.

Paul Hackett

UX Testing & Optimisation Manager

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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.

Anthony Hopwood

Senior Digital Product Owner

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It was the easiest and smoothest software we've ever integrated.

John Allen

Chief Technology Officer

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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.

Paula Riley

Web Trading Manager

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“Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.”

Lizzie Tovell

Digital Project Manager

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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.

Paul Hornby

Chief Digital Officer

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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.

Sylvia Woon

Chief Marketing Officer

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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.

Finn Christo

Group Conversion Rate Optimisation Manager

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Some customers in our market are often overwhelmed by the amount of choices available to them. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson helping the decision along.

Alan Gregory

SEO & SEM Executive

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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.

Victoria Betts

Global Omni Channel Director

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Taggstar has added millions in revenue uplift.

Mark Leach

Head of eCommerce

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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.

Liam Price

Digital Director

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Improving our online customer journey continues to be a key strategic area of focus. We are always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that.

Paul Hornby

Chief Digital Officer

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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.

Finn Christo

Head of eCommerce

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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.

Jonathan Wall

Group eCommerce Director

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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.

Paul Hackett

UX Testing & Optimisation Manager

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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.

Alex McClean

Conversion & Optimisation Specialist

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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.

Liam Price

Digital Director

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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.

Jonathan Johansson

Growth Manager

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Re-create the beauty counter experience online and give your customers the confidence to buy and try new products

Our advanced algorithms display real-time, precise and relevant messages at every stage of the customer journey

20-30%

Online Uplift

Historically 85% of beauty purchases were made in-store. Today an engaging digital experience helps customers to be confident shopping online.

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80%

Discovery Phase – Time Spent

Beauty shoppers’ time spent in the discovery phase of the buying journey vs. 69% for fashion and 65% for technology shoppers.

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87%

Customer Reviews

Shoppers - especially younger people consider customer reviews very important when making beauty purchases.

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Deliver an excellent digital customer experience

With the surge in online beauty sales and many new customers purchasing for the first time, it is essential that all your customers have an enjoyable, engaging and informative digital experience. Our social proof messages help your customers navigate your online channels and find the products that they are looking for. Beauty shoppers especially like to know what other people are purchasing. That knowledge reassures and helps them make confident buying decisions.

Authority messaging

#1 Bestselling mascara

Trending messaging

Popular! 98 Sold in the last 48 hrs

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80% of time spent in the discovery phase

Beauty shoppers spend most of their time in the discovery phase of the shopping journey compared with 69% for fashion and 65% for technology shoppers.

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Engage and convert during the all-important discovery phase

Beauty shoppers spend more time in the discovery phase of the buying journey than shoppers in any other retail category. When they can’t physically try the products the opinions of others become even more important. Help your customers find and discover the right product(s) with aggregated review data which gives them the confidence to make informed buying decisions. Show them what is popular and trending for added reassurance.

Review messaging

Proven to work! 95% of people see results after 1st use

Trending messaging

Going fast! Last purchased 20 seconds ago

Popularity messaging

56 people are looking at this right now

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Customer reviews are super-important for beauty shoppers especially younger consumers.

87% think customer reviews are important

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Give customers the confidence to try and buy with aggregated review messaging

Beauty customers highly value customer reviews and it's even more important when there is no beauty advisor or change to try before buying. By aggregating customer reviews, real-time social proof messaging can give shoppers the confidence to try and buy new products. Positive reviews can also encourage then to trade up in size, or make them aware of other products that are typically bought together.

Review messaging

Top marks! 96% of people rate this 5 stars for blendability

Personalisation messaging

Purchased 42 times since your last visit 2 hrs ago

Upsell and Cross-sell messaging

Need some help? 83% of customers also bought brushes with this.

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Interested in social proof for your website?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith
Example: james.smith@taggstar.com
www.taggstar.com

Must read resources

Econsultancy Rates Taggstar's Social Proof on Argos

Social proof is recognised as a number one example of best practice

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Shop Direct Boosts Sales Conversions 2.7% With Taggstar

Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver

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