Taggstar Real-Time Social Proof Messages Bring in Black Friday Millions
Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone
read moreBoost sales by giving your customers the confidence to buy online
We increase conversion rates and revenue for some of the largest brands and retailers by responsibly using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.
Replicate online all the social buzz and personal interaction of the physical store
33%
UK Retail Sales are Online
The UK is the most advanced eCommerce market in Europe.
46%
Choice Overload
Customers failed to complete the buying journey because they were overwhelmed by choice.
84.5%
Basket Abandonment
Too much choice creates check out anxiety. Customers abandon their basket and purchases.
Help and inspire your online customers throughout their shopping journey
Ever more of your customers are now shopping online, some for the first time. Your experienced digital customers are ready to buy high-value and more complex products.
You can guide them throughout their shopping journey responsibly using
real-time social proof messaging to inform their buying decisions and give them the confidence to purchase based on the behaviours of other people just like them.
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Authority messaging
Top trending item on our Instagram shop this week
Trending messaging
Trending! 108 people purchased this in the last 6 hrs
46% of people get choice overload
Nearly half of consumers fail to complete the buying journey because they are overwhelmed by the breadth of choice online.
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Avoid choice overload and customer indecision
Avoid overwhelming your customers with too much choice, by curating a short-list of popular products. Coupled with post purchase reviews, consumers can buy the right product first time.
Popularity messaging
Popular! 67 sold in the last 48 hrs
Review messaging
94% would recommend this to a friend
Customers develop check-out anxiety, abandon their basket and their proposed purchases.
84.5% of people abandon their basket
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Reduce basket abandonment
You can nudge your shoppers to make a positive decision by providing
real-time relevant messaging at this critical final step in their buying journey, highlighting for example stock availability, time-limited promotions or how many other people have purchased the item(s) since they last visited.
Scarcity messaging
Almost gone! Only 8 left
Personalisation messaging
Bought 52 times since your last visit 4 hrs ago
Urgency messaging
Only 30 mins left for free delivery
Don’t take our word for it, hear what our customers say.
Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
It was the easiest and smoothest software we've ever integrated.
Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
“Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.”
We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.
We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Some customers in our market are often overwhelmed by the amount of choices available to them. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson helping the decision along.
Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Taggstar has added millions in revenue uplift.
The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Improving our online customer journey continues to be a key strategic area of focus. We are always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that.
Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen
It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. Peer to peer recommendations in all forms are more receptive than a sales message. We saw the difference in just 21 days of using the Taggstar solution, they were brilliant to work with and we’re pleased that our customers are responding to its implementation.
Interested in social proof?
Leave us a contact and one our social proof experts will be in touch