How Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)
It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?
read moreBoost sales by giving your customers the confidence to buy luxury products online
We increase conversion rates and revenue for some of the largest retailers of luxury brands by responsibly using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.
Treat every customer like a VIP by inspiring and helping them to buy luxury goods online with confidence
$37bn
Global Online Sales in Personal Luxury Goods
Global online sales in personal luxury goods in 2019 showed an uplift of 87% from 2010. By 2025 online sales will equate to 25-30% of overall personal luxury goods purchased.
92.61%
Basket Abandonment
Highest category basket abandonment rate in retail.
46%
Choice Overload
Nearly half of customers who fail to complete the buying journey are overwhelmed by choice.
Deliver an engaging digital experience for buyers of luxury products
Luxury brands and retailers are fast catching up with the shift to online. Even when customers predominantly shopped in-store for luxury goods, 75% of purchases were influenced by digital channels.
Real-time social proof messaging which reflects the behaviours and choices of 'people like them' can ease the transition and give your customers the confidence to purchase online.
Authority messaging
#1 Bestseller in wallets this season
Trending messaging
On Trend Purchased 18 times today
Popularity message
58 people are looking at this right now
Urgency messaging
Limited Stock only 12 left
92.61% of people abandon their basket
Luxury has the highest category basket abandonment rate in retail.
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Reduce basket abandonment and
check-out anxiety
It's perhaps not surprising that luxury with high value, high consideration purchases, is the highest category in retail for basket abandonment.
You can encourage your customers to make a purchase at the end of their buying journey by providing real-time relevant messaging around stock scarcity and appealing to their fear of missing out (FOMO). Knowing how many people have bought the same item(s) since they last visited can also nudge them into making a purchase.
Scarcity messaging
Almost gone! 6 left in this colour
Urgency messaging
Still browsing? Someone purchased this just 40 minutes ago
Personalisation messaging
28 others added this to their basket since your last visit 4 hrs ago
The sheer breadth of choice online can overwhelm customers who then fail to complete the buying journey.
46% Choice Overload
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Avoid choice overload
Too much choice can overload and overwhelm consumers, triggering indecision and a failure to complete their buying journey.
A curated short-list of best selling and trending items helps reassure and gives your customers the confidence to purchase.
Authority Messaging
#1 Bestseller in earrings this week
Personalisation messaging
16 purchased since your last visit 48 hours ago
Interested in social proof?
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