Boost sales by helping your customers buy home and DIY products online with confidence

We increase conversion rate uplift and revenue for some of the largest retailers of home and DIY products by using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.

Jonathan Wall

Group eCommerce Director

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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.

Paul Hackett

UX Testing & Optimisation Manager

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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.

Anthony Hopwood

Senior Digital Product Owner

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It was the easiest and smoothest software we've ever integrated.

John Allen

Chief Technology Officer

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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.

Paula Riley

Web Trading Manager

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“Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.”

Lizzie Tovell

Digital Project Manager

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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.

Paul Hornby

Chief Digital Officer

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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.

Sylvia Woon

Chief Marketing Officer

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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.

Finn Christo

Group Conversion Rate Optimisation Manager

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Some customers in our market are often overwhelmed by the amount of choices available to them. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson helping the decision along.

Alan Gregory

SEO & SEM Executive

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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.

Victoria Betts

Global Omni Channel Director

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Taggstar has added millions in revenue uplift.

Mark Leach

Head of eCommerce

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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.

Liam Price

Digital Director

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Improving our online customer journey continues to be a key strategic area of focus. We are always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that.

Paul Hornby

Chief Digital Officer

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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.

Finn Christo

Head of eCommerce

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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.

Jonathan Wall

Group eCommerce Director

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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.

Paul Hackett

UX Testing & Optimisation Manager

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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.

Alex McClean

Conversion & Optimisation Specialist

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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.

Liam Price

Digital Director

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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.

Jonathan Johansson

Growth Manager

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Bring in-store expertise online to inspire and help your customers to buy home and DIY products

$268bn

Value of Global eCommerce Market for Home and Garden products by 2022

Customers are increasingly happy to purchase home and garden products online when detailed information is provided.

81%

Importance of Customer Reviews

Of all online purchases occur on product pages with ratings and reviews content.

88.2%

Basket Abandonment

Highly emotional and/or high value purchase(s) have a serious problem with basket abandonment.

Inspire your customers

Householders have become increasingly comfortable buying big ticket home and DIY products and statement pieces online.

Real-time social proof messages offers inspiration by highlighting category bestsellers or trending items, plus reassures customers with the evidence that other people are buying these items online.

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Authority messaging

#1 Bestseller in sofa beds today

Trending messaging

Top Trending Item! 92 sold in the last 24hrs

81% of all online purchases occur on product pages with ratings and reviews content.

Customer reviews are particularly important to consumers when purchasing high value and/or complex or unfamiliar products.

Continue to find out more

Help your customers discover exactly
the right products

Customers shopping online, will welcome help to navigate the rich range of products available, especially where the difference between one item and another may be quite subtle.

By aggregating customer review data and displaying real-time social proof messaging of product popularity you can give them the confidence to make an informed purchase.

Review message

Excellent Choice! 92% of customers rate this 5 star for value

Popularity messaging

In Demand! 109 people have looked at this today

Urgency messaging

88 others added to bag since your last visit 4 hrs ago

Emotional and high value purchase(s) can often end in basket abandonment.

88.2% of people will abandon their basket

Continue to find out more

Tackle basket abandonment head on

Home and DIY products can be high value and emotional purchases that result in ‘check-out anxiety’ at the final stage of your customers' online shopping journey. Use real-time social proof messaging to reassure them at this all important stage of their purchase decisions, flagging up to them stock availability; promotions that are about to expire and give them that final nudge to purchase.

Scarcity messaging

22 others have this in their basket right now

Personalisation messaging

Purchased 41 times since your last visit 2 hrs ago

Urgency messaging

Almost gone! 7 left in stock

Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith
Example: james.smith@taggstar.com
www.taggstar.com

Must read resources

Home run: how social proof can deliver online home goods sales

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

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New social proof innovation supports Matalan online growth

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.

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