Econsultancy Rates Taggstar's Social Proof on Argos
Social proof is recognised as a number one example of best practice
read moreWe increase conversion rate uplift and revenue for some of the largest retailers of home and DIY products by using real-time social proof messaging to deliver a more engaging and informed digital experience for their customers.
$268bn
Value of Global eCommerce Market for Home and Garden products by 2022
Customers are increasingly happy to purchase home and garden products online when detailed information is provided.
81%
Importance of Customer Reviews
Of all online purchases occur on product pages with ratings and reviews content.
88.2%
Basket Abandonment
Highly emotional and/or high value purchase(s) have a serious problem with basket abandonment.
Householders have become increasingly comfortable buying big ticket home and DIY products and statement pieces online.
Real-time social proof messages offers inspiration by highlighting category bestsellers or trending items, plus reassures customers with the evidence that other people are buying these items online.
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#1 Bestseller in sofa beds today
Top Trending Item! 92 sold in the last 24hrs
81% of all online purchases occur on product pages with ratings and reviews content.
Customer reviews are particularly important to consumers when purchasing high value and/or complex or unfamiliar products.
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Customers shopping online, will welcome help to navigate the rich range of products available, especially where the difference between one item and another may be quite subtle.
By aggregating customer review data and displaying real-time social proof messaging of product popularity you can give them the confidence to make an informed purchase.
Excellent Choice! 92% of customers rate this 5 star for value
In Demand! 109 people have looked at this today
88 others added to bag since your last visit 4 hrs ago
Emotional and high value purchase(s) can often end in basket abandonment.
88.2% of people will abandon their basket
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Home and DIY products can be high value and emotional purchases that result in ‘check-out anxiety’ at the final stage of your customers' online shopping journey. Use real-time social proof messaging to reassure them at this all important stage of their purchase decisions, flagging up to them stock availability; promotions that are about to expire and give them that final nudge to purchase.
22 others have this in their basket right now
Purchased 41 times since your last visit 2 hrs ago
Almost gone! 7 left in stock
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