Boost sales by helping your customers buy fashion online with confidence

We increase conversion rates and revenue for some of the largest fashion brands and retailers by responsibly using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.

Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.

Jonathan Wall

Group eCommerce Director

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It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.

Paul Hackett

UX Testing & Optimisation Manager

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We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.

Anthony Hopwood

Senior Digital Product Owner

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It was the easiest and smoothest software we've ever integrated.

John Allen

Chief Technology Officer

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Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.

Paula Riley

Web Trading Manager

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“Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.”

Lizzie Tovell

Digital Project Manager

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We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.

Paul Hornby

Chief Digital Officer

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Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.

Sylvia Woon

Chief Marketing Officer

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We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.

Finn Christo

Group Conversion Rate Optimisation Manager

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Some customers in our market are often overwhelmed by the amount of choices available to them. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson helping the decision along.

Alan Gregory

SEO & SEM Executive

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Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.

Victoria Betts

Global Omni Channel Director

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Taggstar has added millions in revenue uplift.

Mark Leach

Head of eCommerce

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The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.

Liam Price

Digital Director

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Improving our online customer journey continues to be a key strategic area of focus. We are always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that.

Paul Hornby

Chief Digital Officer

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Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.

Finn Christo

Head of eCommerce

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The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.

Jonathan Wall

Group eCommerce Director

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Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.

Paul Hackett

UX Testing & Optimisation Manager

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Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.

Alex McClean

Conversion & Optimisation Specialist

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It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.

Liam Price

Digital Director

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Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.

Jonathan Johansson

Growth Manager

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Give online fashion shoppers a supportive and reassuring friend throughout their buying journey

46%

Choice Overload

Customers fail to complete the buying journey because they're overwhelmed by choice.

91%

Basket Abandonment

Second highest category for basket abandonment in retail.

25%

Online Fashion Returns

Compared with 8% in-store, fashion and footwear have the highest category online return rates in retail.

Avoid choice overload

Too much choice can overload and overwhelm consumers, triggering indecision and a failure to complete their buying journey. A curated short-list of best selling and trending items helps reassure them about their choices and give them the confidence to purchase.

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Authority messaging

#1 Bestseller in dresses today

Trending messaging

Top Trending Item! Purchased 42 times today

91% of people will abandon their basket

Check-out anxiety kicks in. Fashion is the second highest category for basket abandonment in retail.

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Reduce basket abandonment and check-out anxiety

Fashion is the second highest category in retail for basket abandonment. You can reduce this by giving your shoppers real-time relevant messaging such as stock availability, promotional offers, how many people have purchased the item(s) since they last visited at the all important final stage of their shopping journey.

Stock messaging

Almost gone! 5 left in your size

Personalisation messaging

Bang on Trend, 32 others grabbed this since your last visit 2hrs ago

Popularity messaging

26 others have this in their bag now

Fashion and footwear have the highest category
online return rates in retail. A quarter of people return items they've bought online, compared with only 8% in-store.

25% of people return online fashion purchases

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Reduce costly online returns

The most common reasons for fashion and footwear returns are size, fit and quality. You can help your customers to get it right first time by aggregating the reviews of other buyers and pointing out which products are most popular. Customers can then make informed buying decisions, which helps reduce the cost of returns and the amount of inventory you have tied up in the supply chain.

Review messaging

Fit Advice! 94% of customers rate this 5 stars for fit

Popularity message

51 people are looking at this right now

Interested in social proof?

Leave us a contact and one our social proof experts will be in touch

Example: James
Example: Smith
Example: james.smith@taggstar.com
www.taggstar.com

Must read resources

Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

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Oasis Sees 4.57% Online Conversion Uplift Using Taggstar

Read how UK fashion giant, Oasis, is driving up online conversions with Taggstar, after getting our software on-site in just eight days.

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