We increase conversion rates and revenue for leading beauty retailers by responsibly using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.
20-30%
Online Uplift
Historically 85% of beauty purchases were made in-store. Today an engaging digital experience helps customers to be confident shopping online.
80%
Discovery Phase – Time Spent
Beauty shoppers’ time spent in the discovery phase of the buying journey vs. 69% for fashion and 65% for technology shoppers.
87%
Customer Reviews
Shoppers - especially younger people consider customer reviews very important when making beauty purchases.
With the surge in online beauty sales and many new customers purchasing for the first time, it is essential that all your customers have an enjoyable, engaging and informative digital experience. Our real-time social proof messages help your customers navigate your online channels and find the products that they are looking for. Beauty shoppers especially like to know what other people are purchasing. That knowledge reassures and helps them make confident buying decisions.
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#1 Bestseller in lipsticks today
Popular! 98 Sold in the last 48 hrs
80% of time spent in the discovery phase
Beauty shoppers spend more of their time in the discovery phase of the shopping journey compared with 69% for fashion and 65% for technology shoppers.
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Beauty shoppers spend more time in the discovery phase of the buying journey than shoppers in any other retail category. When they can’t physically try the products the opinions of others become even more important. Help your customers find and discover the right product(s) with aggregated review data which gives them the confidence to make informed buying decisions. Show them what is popular and trending for added reassurance.
Proven to last! 95% of people say it does not chip for 5 days
Going fast! Last purchased 20 seconds ago
All eyes on this! 56 people are looking at this right now
Customer reviews are super-important for beauty shoppers especially younger consumers.
87% think customer reviews are important
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Beauty customers highly value customer reviews and it's even more important when there is no beauty advisor or chance to try before buying. By aggregating customer reviews, real-time social proof messaging can give shoppers the confidence to try and buy new products. Positive reviews can also encourage then to trade up in size, or make them aware of other products that are typically bought together.
Top marks! 99% of people rate this 5 stars for blendability
Purchased 42 times since your last visit 2 hrs ago
Need some help? 83% of customers also bought brushes with this.
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The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
read moreGen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
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