Q&A with Sam Barton, Head of User Experience at Shop Direct
Read about why Shop Direct is working with us, and how social proof is making a positive difference in their online sales.
read moreBoost sales by giving your customers the confidence to buy beauty products online
We increase conversion rates and revenue for leading beauty retailers by responsibly using real-time social proof messaging to deliver a more engaging and informative digital experience for their customers.
Re-create the beauty counter experience online and give your customers the confidence to buy and try new products
20-30%
Online Uplift
Historically 85% of beauty purchases were made in-store. Today an engaging digital experience helps customers to be confident shopping online.
80%
Discovery Phase – Time Spent
Beauty shoppers’ time spent in the discovery phase of the buying journey vs. 69% for fashion and 65% for technology shoppers.
87%
Customer Reviews
Shoppers - especially younger people consider customer reviews very important when making beauty purchases.
Deliver an excellent digital customer experience
With the surge in online beauty sales and many new customers purchasing for the first time, it is essential that all your customers have an enjoyable, engaging and informative digital experience. Our real-time social proof messages help your customers navigate your online channels and find the products that they are looking for. Beauty shoppers especially like to know what other people are purchasing. That knowledge reassures and helps them make confident buying decisions.
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Authority messaging
#1 Bestseller in lipsticks today
Trending messaging
Popular! 98 Sold in the last 48 hrs
80% of time spent in the discovery phase
Beauty shoppers spend more of their time in the discovery phase of the shopping journey compared with 69% for fashion and 65% for technology shoppers.
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Engage and convert during the
all-important discovery phase
Beauty shoppers spend more time in the discovery phase of the buying journey than shoppers in any other retail category. When they can’t physically try the products the opinions of others become even more important. Help your customers find and discover the right product(s) with aggregated review data which gives them the confidence to make informed buying decisions. Show them what is popular and trending for added reassurance.
Review message
Proven to last! 95% of people say it does not chip for 5 days
Trending messaging
Going fast! Last purchased 20 seconds ago
Popularity messaging
All eyes on this! 56 people are looking at this right now
Customer reviews are super-important for beauty shoppers especially younger consumers.
87% think customer reviews are important
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Give customers the confidence to try and buy with aggregated review messaging
Beauty customers highly value customer reviews and it's even more important when there is no beauty advisor or chance to try before buying. By aggregating customer reviews, real-time social proof messaging can give shoppers the confidence to try and buy new products. Positive reviews can also encourage then to trade up in size, or make them aware of other products that are typically bought together.
Review messaging
Top marks! 99% of people rate this 5 stars for blendability
Personalisation messaging
Purchased 42 times since your last visit 2 hrs ago
Upsell and Cross-sell messaging
Need some help? 83% of customers also bought brushes with this.
Don’t take our word for it, hear what our customers say.
Our tests are conclusive; customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single-biggest driver of incremental revenues.
It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments.
We’ve measured a major increase in eCommerce conversions directly linked to Taggstar.
It was the easiest and smoothest software we've ever integrated.
Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to the use of social proof messaging.
“Unlike most integrations, getting Taggstar onto our site was refreshingly easy. I'm delighted with how smoothly onboarding went. Our first test was underway in days, helping us to make the most of our summer sale event.”
We’re delighted with the results we’ve seen so far and look forward to trialling social proofing in other areas of our customer journey in the near future.
Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.
We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.
Some customers in our market are often overwhelmed by the amount of choices available to them. Being able to see what other customers are purchasing helps to build a customer’s confidence in a retail decision where there isn’t a salesperson helping the decision along.
Since launching social proof, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.
Taggstar has added millions in revenue uplift.
The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases. Our objective is to drive quality demand.
Improving our online customer journey continues to be a key strategic area of focus. We are always on the lookout for technology partners who can help our customers make informed purchase decisions, and Taggstar has certainly done that.
Taggstar should be compulsory to any retail site and it's great to see the success and the uplift it consistently brings. Customer for life.
The customer is at the heart of our business, and real-time social proof messages help us to build stronger relationships by building trust and confidence in online shopping.
Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12 percent to SimplyBe new visitor conversion rates.
Adding Taggstar social proof messaging to our category pages drove over £300k in incremental contribution.
It’s probably the quickest one we’ve ever done. Generally, a new technology partner would take two to three months to get over the line, but it was a joint effort on both sides as we had a tight deadline for our summer sale.
Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards.
Taggstar have been great to work with and the team have a really robust approach to measurement and performance tracking, which has given us real confidence in the data and performance we’ve seen
It’s really clear to see that by providing customers social proof messaging, it has had a positive impact on customer purchasing behaviour. Peer to peer recommendations in all forms are more receptive than a sales message. We saw the difference in just 21 days of using the Taggstar solution, they were brilliant to work with and we’re pleased that our customers are responding to its implementation.
Interested in social proof?
Leave us a contact and one our social proof experts will be in touch