Frequent asked questions

We increase conversion rates and revenue for some of the world’s largest brands, retailers and travel companies. They trust us to improve the digital experience for their customers to give them the confidence to buy online.

general questions

Q: What is Taggstar?

There’s nothing stronger than recommendations, ratings and real sales from others to influence how you shop and what you buy.

Taggstar delivers real-time, social proof messages for eCommerce sites, presenting these online shopping trends as useful, actionable information to improve customer engagement and increase sales.

Our messages give consumers the confidence to make better-informed decisions when shopping online. We’ve statistically proven that our messages can increase order conversion rates of both popular-selling items and thousands of long-tail products by up to 12%.

Q. Which eCommerce brands use Taggstar?

Hotter, House of Fraser, In The Style, Jacamo, JD Williams, Littlewoods, Missguided, Matalan, Navabi, SimplyBe, TUI, Very.co.uk and Victorian Plumbing - and more, all use Taggstar. Our software can be used by any type of eCommerce website including retail, property, entertainment, travel and finance, to increase conversion rates. There’s a long list of other household names that also use us - but we can’t tell you about them just yet.

product & Pricing questions

Q. How much does Taggstar cost?

Our pricing is based upon the number of API requests required by your website or app, contact sales@taggstar.com who can build an ROI model free of charge.

We focus on return on investment, and our pricing and conversion rate uplift will deliver a minimum of 100% ROI. We welcome the opportunity to prove this using your own A/B testing software.

Q. Is Taggstar compatible with my e-commerce platform?

Taggstar can work with either a JavaScript tag or server side integration, and is agnostic to the e-commerce vendor. In the JavaScript case, a data layer containing product and order information is required. Our professional services can perform a data layer survey free of charge if you are unsure.

Q. What amount of traffic does my website need to have for social proof to work?

Our minimum traffic requirement is 5 million product detail page impressions per month, for a customer that requires an A/B experiment to build an ROI case.

Q. How long does it take to integrate Taggstar?

The Taggstar professional services team can complete an integration within 10 days for the majority of websites. We have been integrating with e-commerce websites since 2013 and have a streamlined process.

Q. What software do you need to run A/B experiments?

You can use any industry standard A/B testing software, i.e. Optimizely, or you can use Taggstar’s A/B testing feature, we can push our data into Google Analytics for cross-validation purposes.

Q. Can I make the social proof message design fit my brand guidelines?

Yes, we have lots of experience working within brand guidelines, our in house designer can create a on brand UI for you.

Q. Does Taggstar work on an app?

Yes, IOS and Andriod.

Q. What in life support does Taggstar provide?

We have a Customer Success team to guide you through an experiment roadmap, and Professional Services team to assist with support and maintenance of integration code.

Q. I have more questions...

Our sales team will be happy to assist you with any questions. Email sales@taggstar.com

integration Questions

Q. How quickly can Taggstar be deployed?

Very quickly. We’ve designed the process to be simple. We’ve been told by many CTOs that Taggstar is a very quick and easy integration.

Integration of our code is done by adding our JavaScript tag to your eCommerce site using your tag manager.

We have completed integrations with tag management tools such as: Google Tag Manager, Tealium, Ensighten, Adobe DTM and more.

Q. Does Taggstar work with other eCommerce software?

Absolutely. We have partnerships with Tealium, Monetate, BazaarVoice, Optimizely, RichRelevance, Quill, Attraqt and Movable Ink.

These partnerships enable a range of opportunities to create more personalised and relevant messages to improve optimisation and conversion rates both onsite and offsite.

Q. Does Taggstar let me try before I buy?

Yes. The option is there to try before you buy. Some customers go straight to contract. Some customers have a paid trial beforehand. Depending on your site traffic, definitive results may take longer, but this will allow you to understand how the messages can be used and the potential impact on your business.

We have a compelling ROI calculator that helps you to create the business case for your assurance before you move into a longer-term contract.

Data & Privacy Questions

Q. Does Taggstar collect PII data?

Taggstar only collects anonymous traffic data from our customer’s websites and apps. The Taggstar product does not need Personally Identifiable Information (PII) to work, so we do not collect this type of information.

Q. In what geographic locations is data collected and processed?

If you are a European customer, collected traffic data will be stored and processed in Dublin, Ireland. If you are based on North America, collected traffic data will be stored and processed in Ohio, United States.

As our offices are based in London, UK, occasionally we may store and process data in this location.

Q. Do you use third party cookies?

Taggstar does not use third party cookies.

Q. Are you compatible with my cookie consent solution?

Taggstar is compatible with all cookie consent solutions.

Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

Play Video
2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

Play Video
6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

View our customers