US eCommerce

US eCommerceIt’s game time for the online beauty counter

By 

Alison Wiltshire

 on 

October 22, 2020

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

US eCommerceClick and make up - Connecting with the new generation of beauty consumers

By 

Alison Wiltshire

 on 

September 28, 2020

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

US eCommerceThe de-stressing power of pets

By 

Alison Wiltshire

 on 

September 17, 2020

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

US eCommerceThe face that launched a thousand clicks

By 

Alison Wiltshire

 on 

September 16, 2020

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.

US eCommerceNailing it: home improvement takes off

By 

Alison Wiltshire

 on 

June 10, 2020

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

US eCommerceHelping every online customer choose the right mobile device

By 

Alison Wiltshire

 on 

May 1, 2020

Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.

US eCommerceAthleisure wear sales take off as Americans #stayhome

By 

Alison Wiltshire

 on 

April 23, 2020

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.

US eCommerceHow to help pet owners make good online purchasing decisions

By 

Alison Wiltshire

 on 

April 15, 2020

Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.

US eCommerceHow beauty brands can connect online in the age of social distancing

By 

Alison Wiltshire

 on 

April 8, 2020

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 

US eCommerceConsumers race online to equip the family for life under lockdown

By 

Alison Wiltshire

 on 

April 2, 2020

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

US eCommerceWant to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

By 

Alison Wiltshire

 on 

March 30, 2020

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

US eCommerceSpring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

By 

Alison Wiltshire

 on 

March 27, 2020

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

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