eCommerce

In part 2 of our blog series, we look at two more ways that beauty brands can use social proof to harness the new wave of beauty influencers.

In the first of our two-part series about increasing online beauty results using social proof, we look at how retailers can bring the in-store beauty counter online, and how to encourage customers to buy when faced with too much choice.

Every January, millions of customers will jump online to book their annual holiday. This article defines why you need social proof on your site to maximise conversions and sales.

“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates. No matter how unique we say we are, if everyone else is doing something, we're programmed to copy.

Science tells us why we can't make up our minds. For e-commerce retailers looking to sell to thousands of online customers, faced with hundreds of product choices, this is a problem. How can social proof help them to choose?

How can social proof messaging improve your conversion rates in Golden Quarter 2018? Join Very.co.uk, Littlewoods, JD Williams, Matalan, House of Fraser and others, and read more in our new report.

Empty shop. Busy shop. Which do you think is more popular? Read about what makes social proof influence sales, and how eCommerce sites can use it to improve their conversion rate.

Check out our 4 top tips on how to choose which events to attend in 2018, along with our handy calendar, listing top eCommerce events, awards and conferences.

Social proof product messaging is helping travel e-tailers to optimise website conversions and overall spend.

Find out how social proof is helping retailers combat some major eCommerce challenges.

Read about how Amazon is now using social data to encourage online sales.

See how social proof has increased sales conversion rates duing black Friday.

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.