eCommerce

eCommerceA treat a day keeps winter at bay - why we love beauty calendars at Christmas

By 

Marjorie Leonidas

 on 

November 25, 2020

Beauty calendars have grown to be one of the most anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.

eCommerceWhere the rubber hits the road: the online beauty counter and the art of persuasion

By 

Marjorie Leonidas

 on 

October 22, 2020

Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.

eCommerceChanging faces - The pulling power of new beauty brands for digital natives

By 

Marjorie Leonidas

 on 

September 28, 2020

The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.

eCommerceIt’s raining cats and dogs - Pet fever takes off in lockdown

By 

Marjorie Leonidas

 on 

September 17, 2020

We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.

eCommerceScreen test - Creating the virtual beauty counter

By 

Marjorie Leonidas

 on 

September 16, 2020

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.

eCommerceKeep calm and DIY

By 

Marjorie Leonidas

 on 

June 10, 2020

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

eCommerceHelping consumers buy the right phones and tablets with confidence online

By 

Marjorie Leonidas

 on 

May 1, 2020

Screen time. It’s hardly news, but mobile phone usage is going up. Buying a phone is a very personal choice, and complex decision. With stores shuttered, anyone who wants to buy or upgrade a phone must go online. 

eCommerceWhen it’s OK to wear your gym kit to work

By 

Marjorie Leonidas

 on 

April 23, 2020

Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.

eCommerceHow to give petcare shoppers a great online experience

By 

Marjorie Leonidas

 on 

April 15, 2020

Pet lovers united! As a sign of just how important pets are to daily life, the government classes walking a dog as an ‘essential activity’ during the coronavirus lockdown, and pet stores are allowed to stay open.

eCommerceTaking the cosmetics counter to consumers under lockdown

By 

Marjorie Leonidas

 on 

April 8, 2020

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.

eCommerceHow Brits are tooling up for months of learning, working and playing at home

By 

Marjorie Leonidas

 on 

April 3, 2020

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.

eCommerceLet's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)

By 

Kate Cleevely

 on 

March 30, 2020

Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.

eCommerceEaster – the new Black Friday? Maximising sales of garden and outdoor goods with social proof

By 

Christian Preece

 on 

March 16, 2020

With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.

eCommerceHome run: how social proof can deliver online home goods sales

By 

Alison Wiltshire

 on 

March 12, 2020

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

eCommerceNew social proof innovation supports Matalan online growth

By 

Blair Abrahams

 on 

March 9, 2020

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.

eCommerce“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 26, 2020

How social proof messaging is helping retailers to build more sustainable businesses.

eCommerceIncrease Conversion Uplift & Revenue through the Home Improvement Peak

By 

Debbie Barnes

 on 

December 11, 2019

Many consumers will be using the Xmas & New Year's holiday to take on DIY, triggering a retail opportunity. Here's how social proof can grow online these DIY and trades sales.

eCommerceTaggstar's Social Proof Performance Over Black Friday 2019

By 

Andrew Lucas

 on 

December 10, 2019

The results are in! Read how Taggstar performed over the Black Friday 2019 weekend. HINT: It was good...

eCommerce5 Ways to Reduce Back to School Shopper Pain & Increase Conversions

By 

Marjorie Leonidas

 on 

July 3, 2019

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.

eCommerce5 Ways That Your Retail Site can Reduce Back to School Shopping Pain, and Increase Retail Conversions

By 

Marjorie Leonidas

 on 

July 3, 2019

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.

eCommerce5 Ways That Social Proof Messaging Can Sell Home Electronics

By 

Kate Cleevely

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and Xmas 2019 campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for home electronics.

eCommerce5 Ways That Social Proof Messaging Can Sell Consumer Electronics

By 

Alison Wiltshire

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and 2019 holiday season campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for consumer electronics.

eCommercePart 2 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 14, 2019

Part 2 of our blog into the ways that beauty brands can use social proof to sell.

eCommercePart 1 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 13, 2019

How retailers can bring the in-store beauty assistant online using social proof.

eCommerceWhich Travel Tech Should You Have in Place by January 2019?

By 

Marjorie Leonidas

 on 

December 12, 2018

Maximise conversions and sales as millions of customers will jump online to book their annual holiday.

eCommerceThe Real Proof Behind Social Proof

By 

Marjorie Leonidas

 on 

November 1, 2018

“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates.

eCommerceWhy Social Proof Helps Shoppers to Make Up Their Minds

By 

Marjorie Leonidas

 on 

October 24, 2018

We just can't make up our minds. How do retailers use social proof help shoppers to choose?

eCommerceSocial Proof Will Boost Black Friday, Cyber Monday &, Christmas Conversion Rates

By 

Marjorie Leonidas

 on 

October 8, 2018

You can improve Golden Quarter conversion rates using social proof messaging.

eCommerceSocial Proof: The Psychology Behind The Science (And 4 Reasons You Should Use it in eCommerce Marketing)

By 

Kate Cleevely

 on 

July 26, 2018

Empty shop. Busy shop. Which do you think is more popular? Read about what makes social proof influence sales, and how eCommerce sites can use it to improve their conversion rate.

eCommerce2018 eCommerce Events, Conferences & Awards Calendar

By 

Vjosana Gashi

 on 

November 23, 2017

Check out our 4 top tips on how to choose which events to attend in 2018, along with our handy calendar, listing top eCommerce events, awards and conferences.

eCommerce5 eCommerce Challenges in Travel that Social Proof can Fix Today

By 

Kate Cleevely

 on 

August 21, 2017

Social proof product messaging is helping travel e-tailers to optimise website conversions and overall spend.

eCommerce5 eCommerce Challenges in Retail that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

July 27, 2017

Find out how social proof is helping retailers combat some major eCommerce challenges.

eCommerceAmazon Charts Launches: Social Proof for our Social Proof

By 

Marjorie Leonidas

 on 

May 25, 2017

Read about how Amazon is now using social data to encourage online sales.

eCommerceThe Impact of Social Proof on Black Friday in 2016

By 

Marjorie Leonidas

 on 

December 1, 2016

See how social proof has increased sales conversion rates duing black Friday.

eCommerceHow’s Your Golden Quarter Going?

By 

Marjorie Leonidas

 on 

December 7, 2015

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.

eCommerceTaggstar Real-Time Social Proof Messages Bring in Black Friday Millions

By 

Marjorie Leonidas

 on 

December 2, 2015

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

eCommerce5 Free Top Tips for Black Friday eCommerce Brilliance

By 

Kate Cleevely

 on 

November 23, 2015

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.

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