£2m growth in online sales using Taggstar social proof messaging

“We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue.”

Finn Christo

Group Conversion Rate Optimisation Manager

Continue reading to see key KPIs

Key KPIs delivered by Taggstar

£2m

of extra revenue during trial alone

2.7%

conversion rate uplift on SimplyBe

12m

social proof messages in 90 days

Customer Background

N Brown is a UK Top 10 size-inclusive, clothing and footwear digital retailer focusing on the needs of underserved customer groups (size 20+ and age 50+).

The company offers an extensive range of products, predominantly clothing, footwear and homewares plus financial services that help customers to spread the cost of shopping.

Headquartered in Manchester where it designs, sources and creates its product offering, N Brown employs over 2,200 people across the UK.

Brands include: JD Williams, SimplyBe, Jacamo.

The Solution

In mid 2016, the group added social proof messaging to it's power brands - SimplyBe, JD Williams and Jacamo.

Social proof messaging software was tested over a 90 day period, showing more than 12 million unique messages.

Customers saw information about how many other people were looking at a product at a particular moment, or what other shoppers had bought.

The messages increased customer confidence by providing transparent information about product popularity, and encouraged browsers to move down the purchase funnel.

The Result

N Brown attributed additional revenue of £2 million across the three brand sites, to Taggstar messaging; SimplyBe alone measured a massive conversion rate uplift of up to 2.7%.

N Brown and Taggstar continue to work together and have now signed a new contract to increase messaging and test different combinations. N Brown’s Group Optimisation team says that it will begin to deliver its social proof message roadmap immediately.

N Brown Group has further innovated to drive improved online sales across its core brands of SimplyBe, JDWilliams and Jacamo by introducing Taggstar technology partners Bazaarvoice and Monetate. The group is excited to try these solutions together.

"We were interested in what motivates us to buy as shoppers, and specifically the FOMO factor. We saw how effective the Taggstar social proof messages were, and started using them across our entire product catalogue."

Group Conversion Rate Optimisation Manager

Finn Christo