3.16% conversion rate uplift
using social proof messaging

“Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to using social proof messaging.”

Paula Riley

Web Trading Manager

Continue reading to see key KPIs

Key KPIs delivered by Taggstar

3.16%

conversion rate uplift

£120,000

revenue uplift

1,496%

ROI

Customer Background

Steinhoff Retail is a global group with local brands in over 30 countries. It adds value to its customers’ lifestyles by providing everyday products at affordable prices and serving them at their convenience.

In the UK, Bensons for Beds brand is a retailer of sleep solutions with a fast-growing online channel. In 2017 Bensons for Bedsit became the pioneer of a new group strategy to test how social proof messaging could convert customers and sales.

The challenge

Bensons eCommerce teams recognised that online customers were missing out on the type of expert assistance that in-store assistants typically provided.

Historically, Bensons’ customers had visited the store to try out beds and mattresses, with the help of a sales assistant. The company wanted to provide similar expert help and support online. An improved online experience would help customers search products, empower them to make faster more informed buying decisions, reduce churn and ultimately increase sales revenue.

The Solution

Bensons for Beds began talking to Taggstar in July 2018 about testing how social proof could improve online engagement by highlighting trending and popular products using real-time shopping trends from other customers.

Bensons chose to show messages about which products were popular and trending, along with ‘add to bag’ volumes on both sites’ product details page (PDP) and basket pages. These included messages like ‘79 others added to their basket today'.

Using templates and message mockups from Taggstar, Bensons developed and launched designs that matched social proof messaging best practice. And, after a simple integration with the website’s Google Tag Manager data layer, Taggstar went live on the Bensons for Beds website in October 2018.

The Results

After a six month experiment between November 2018 and July 2019, Taggstar’s in-built A/B testing tool recorded significant online conversion uplift and increased revenue that was directly attributed to using social proof messaging:

  • 3.16% conversion rate uplift
  • Revenue uplift: £120,000
  • Gross profit uplift: £48,000
  • 1,496% ROI on investment

“Using Taggstar has given us impressive online results. We set out to improve the experience for our online customers and it’s rewarding to clearly track uplift in our revenue directly to using social proof messaging.”

Web Trading Manager

Paula Riley