The Impact of Social Proof on Black Friday in 2016

See how social proof has increased sales conversion rates duing black Friday.

Marjorie Leonidas

| 1 December 2016 |

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Taggstar provides real-time, social proof messaging for eCommerce to drive increased sales conversions and revenue along with better customer engagement and a reduction in basket abandonment.

Each year we look at how our messages performed for eCommerce sites using Taggstar on Black Friday. We love to compare the role social proof messaging plays year-on-year. It’s a fascinating case in shopper behaviour to see how the transparent buying patterns of shoppers improve the sales conversions of others.

In 2016, we delivered close to a staggering 120 million real-time social proof messages for customers on some of the UK’s largest online retailers, which contributed to increasing revenue.

When there are so many bargains to be had, we can see that our messages are helping shoppers to make a quicker, more confident decision to buy. In fact, during Black Friday 2016 we saw sales conversion rate uplifts of up to 3.75 per cent based on A/B testing of all eCommerce sites using Taggstar.

For the full results and extra social proof tips to apply to your site as you prepare for Black Friday 2017, read The Taggstar Black Friday Report 2016.