eCommerce

The Impact of Social Proof on Black Friday in 2016

By 

Marjorie Leonidas

 on 

December 1, 2016

See how social proof has increased sales conversion rates duing black Friday.

Taggstar provides real-time, social proof messaging for eCommerce to drive increased sales conversions and revenue along with better customer engagement and a reduction in basket abandonment.

Each year we look at how our messages performed for eCommerce sites using Taggstar on Black Friday. We love to compare the role social proof messaging plays year-on-year. It’s a fascinating case in shopper behaviour to see how the transparent buying patterns of shoppers improve the sales conversions of others.

In 2016, we delivered close to a staggering 120 million real-time social proof messages for customers on some of the UK’s largest online retailers, which contributed to increasing revenue.

When there are so many bargains to be had, we can see that our messages are helping shoppers to make a quicker, more confident decision to buy. In fact, during Black Friday 2016 we saw sales conversion rate uplifts of up to 3.75 per cent based on A/B testing of all eCommerce sites using Taggstar.

For the full results and extra social proof tips to apply to your site as you prepare for Black Friday 2017, read The Taggstar Black Friday Report 2016.

you may also like...

eCommerceTaking the cosmetics counter to consumers under lockdown

By 

Marjorie Leonidas

 on 

Apr 2020

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.

eCommerceHow Brits are tooling up for months of learning, working and playing at home

By 

Marjorie Leonidas

 on 

Apr 2020

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.

eCommerceLet's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)

By 

Kate Cleevely

 on 

Mar 2020

Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.