eCommerce

The Impact of Social Proof on Black Friday in 2016

By 

Marjorie Leonidas

 on 

December 1, 2016

See how social proof has increased sales conversion rates duing black Friday.

Taggstar provides real-time, social proof messaging for eCommerce to drive increased sales conversions and revenue along with better customer engagement and a reduction in basket abandonment.

Each year we look at how our messages performed for eCommerce sites using Taggstar on Black Friday. We love to compare the role social proof messaging plays year-on-year. It’s a fascinating case in shopper behaviour to see how the transparent buying patterns of shoppers improve the sales conversions of others.

In 2016, we delivered close to a staggering 120 million real-time social proof messages for customers on some of the UK’s largest online retailers, which contributed to increasing revenue.

When there are so many bargains to be had, we can see that our messages are helping shoppers to make a quicker, more confident decision to buy. In fact, during Black Friday 2016 we saw sales conversion rate uplifts of up to 3.75 per cent based on A/B testing of all eCommerce sites using Taggstar.

For the full results and extra social proof tips to apply to your site as you prepare for Black Friday 2017, read The Taggstar Black Friday Report 2016.

you may also like...

eCommerceTaggstar Real-Time Social Proof Messages Bring in Black Friday Millions

By 

Marjorie Leonidas

 on 

Dec 2015

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

AwardsTaggstar and Missguided Shortlisted for Retail Systems Awards 2018

By 

Dea Manaj

 on 

May 2018

We’re celebrating at Taggstar! We have been shortlisted for ‘ Online Solution of the Year’ at the Retail System Awards 2018 for our work with Missguided.

NewsN Brown Grows Online Sales by £2m with Taggstar Social Proof Messaging

By 

Kate Cleevely

 on 

May 2017

Leading digital fashion retailer N Brown Group, has generated additional revenues of £2m in just a few months by adding Taggstar.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving revenue in your market.