We’re celebrating after being shortlisted for the Retail Systems Awards for the second year running!
Working with our partner Posterscope, Taggstar social proof messages featured in a dynamic out-of-home campaign for our customer, Shop Direct mega-brand Very.co.uk.
Designed and launched specifically for Black Friday, the campaign gave Very a valuable shop window on the high street (and in shopping centres) on the busiest shopping day of the year.
The creative unveiled and promoted hourly deals throughout the day, plus the Taggstar product popularity and scarcity messaging, to capture shopper’s attention and drive them online to purchase before the promotional offer expires.
Following Black Friday, the OOH campaign ran throughout November and December with a range of creatives for party wear and promotions.
Shop Direct chief marketing officer Sylvia Woon said: “Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.”
The Retail Systems Awards recognise technology excellence and innovation within the retail sector. We’ll find out who’s won on 27th June 2019!