Awards

Taggstar, Very & PosterScope Shortlisted for Retail Systems Awards 2019

By 

Kate Cleevely

 on 

April 8, 2019

We're Retail Systems 2019 Awards finalists.

We’re celebrating after being shortlisted for the Retail Systems Awards for the second year running!

Working with our partner Posterscope, Taggstar social proof messages featured in a dynamic out-of-home campaign for our customer, Shop Direct mega-brand Very.co.uk.

Designed and launched specifically for Black Friday, the campaign gave Very a valuable shop window on the high street (and in shopping centres) on the busiest shopping day of the year.

The creative unveiled and promoted hourly deals throughout the day, plus the Taggstar product popularity and scarcity messaging, to capture shopper’s attention and drive them online to purchase before the promotional offer expires.

Following Black Friday, the OOH campaign ran throughout November and December with a range of creatives for party wear and promotions.  

Shop Direct chief marketing officer Sylvia Woon said: “Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.”

The Retail Systems Awards recognise technology excellence and innovation within the retail sector. We’ll find out who’s won on 27th June 2019!



you may also like...

Opinion3 New Ways to Give Social Consumers Social Proof During Peak Season 2019

By 

Marjorie Leonidas

 on 

Sep 2019

During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.

OpinionRise in Consumer Spending Adds to Fierce eCommerce Competition

By 

Marjorie Leonidas

 on 

Jan 2016

New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.

eCommerce5 Free Top Tips for Black Friday eCommerce Brilliance

By 

Kate Cleevely

 on 

Nov 2015

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.