News

Taggstar Supports Very.co.uk as it Hits the High Street for Black Friday Digital Push

By 

Blair Abrahams

 on 

November 22, 2018

Shop Direct continues dynamic out-of-home innovation introducing Taggstar real-time dynamic social proof messaging into Very’s Black Friday campaign

Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers.

Devised by Posterscope, the out of home and location marketing specialists in partnership with Taggstar, the leader in real-time social proof messaging, the campaign will give Very a shop window on the high street and in shopping centres across the country in the run up to and on the busiest shopping day of the year.  


Kicking off today, the creative initially advertises location-specific daily offers. The campaign culminates on Black Friday by unveiling and promoting hourly deals throughout the day. The ads will also feature real-time dynamic sales messaging, provided by Taggstar, including product popularity and scarcity, to capture shopper’s attention and drive them online to purchase before the promotional offer expires.


The dynamic digital OOH will run nationally on 1,470 digital six sheets in key mall and roadside locations. It is part of Shop Direct’s wider Black Friday and Christmas campaigns for Very, planned by Vizeum, and will also appear on TV, VoD, digital display, social, mobile, print and YouTube. Following the Black Friday activity, the OOH campaign continues to run dynamic copy throughout November and December with a range of creatives for party wear and promotions.   Creative is by St Luke’s.

Shop Direct chief marketing officer Sylvia Woon said: “Building on our recent OOH campaigns, we continue to push the boundaries by being the first advertiser to team up with Taggstar to include real-time dynamic product messaging on digital screens. This gives consumers vital information about what’s trending and in stock, so they can benefit from amazing deals.”


Posterscope client strategy director Alexandra Porritt added: “Despite Black Friday being largely an online phenomenon, huge numbers of people still head to the shops to browse and shop the best deals, so OOH is a must-have. It provides a shop window to the high street via digital OOH, offering an opportunity to reach greater numbers of consumers.”


you may also like...

NewsWhat a Party!

By 

Dea Manaj

 on 

Oct 2017

With one billion messages a month, a new website, a new office and most important, many many new customers and partners, we've loads of reasons to throw a bash to celebrate!

NewsTaggstar is Coming to America! Our Social Proof Software Launches to US Brands at NRF 2019

By 

Marjorie Leonidas

 on 

Jan 2019

Our software is already a big hit with UK and European brands, and we're excited to be launching Taggstar to US, Canadian and LatAm retailers at NRF 2019!

eCommercePart 1 / 2: “I’ll Have What She’s Having” and Four Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

Jan 2019

In the first of our two-part series about increasing online beauty results using social proof, we look at how retailers can bring the in-store beauty counter online, and how to encourage customers to buy when faced with too much choice.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving revenue in your market.