News

Taggstar Partners with Quill

By 

Marjorie Leonidas

 on 

March 20, 2017

We've teamed up with Quill to boost eCommerce conversions for retailers.

20 March 2017 – We’re delighted to announce that Taggstar has inked a partnership with Quill, the primary content specialist, to provide online retailers with a dual offering to boost conversion rates at the all-important penultimate stage of the purchase journey.

One of the biggest challenges retailers face, both in the UK and internationally, is securing conversions – ensuring that website browsers become buyers.

The barriers to online conversion are numerous, ranging from a lack of informative product description content – with 1 in 5 consumers failing to make a purchase because of incomplete product information*– to simple customer inertia and a myriad of product choices.

This partnership unites Quill’s ability to create high-quality pre-purchase primary content (including detailed, persuasive product descriptions) at scale, and Taggstar’s ability to serve highly-relevant, galvanising messages in real-time on product pages – for example, to alert shoppers to trending, popular or low-stock items at just the right time to drive conversion.

The result is a complementary offering that enables retailers to drastically improve their eCommerce performance.

Online retailers will now be able to leverage Quill’s specialist multi-language content production service and Taggstar’s real-time social messaging in tandem. This will help them to deliver an improved experience to consumers – and, crucially, to overcome the challenge of driving high levels of conversion in a tough eCommerce environment.

Want to find out more about how Quill and Taggstar can help to improve conversion rates on your eCommerce website? Get in touch.

About Taggstar - With overwhelming online choice, Taggstar captures crowd-powered, ratings and real sales trends from others to guide customers down the purchase funnel. It’s statistically-proven to increase sales conversions of popular selling items and thousands of long-tail products by an average of 2.7%.

About Quill - Quill produces quality digital content for businesses to use on their websites and social media. Quill specialises in primary content – the critical pre-purchase information that converts browsers into buyers (such as product and category descriptions, and buying/how-to guides), driving revenue and profit by improving conversions, basket size, SEO and product return rates.

*  https://www.nngroup.com/articles/product-descriptions/

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