Give them something to do this holiday season - The rising popularity of gift experiences
If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.
One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
A treat a day keeps winter at bay - why we love beauty calendars at Christmas
Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
Where The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasion
Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
On 2 July 2020, Taggstar hosted a webinar with our technology partner Movable Ink. A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers. The Very Group was […]
Changing faces - The pulling power of new beauty brands for digital natives
The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
Click and make up - Connecting with the new generation of beauty consumers
Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.
“considering all of the tests we’ve
run with Taggstar have been a big
success, it means that we’ll always
try and take that dynamic and
apply it elsewhere”
Paul Hornby
eCommerce Director
“considering all of the tests we’ve
run with Taggstar have been a big
success, it means that we’ll always
try and take that dynamic and
apply it elsewhere”
Paul Hornby
eCommerce Director
“considering all of the tests we’ve
run with Taggstar have been a big
success, it means that we’ll always
try and take that dynamic and
apply it elsewhere”
Paul Hornby
eCommerce Director
Play Video
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
200 million messages sent
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
Play Video
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
200 million messages sent
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
Play Video
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
200 million messages sent
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.
5% increase in conversion rate
Increase your conversion rates by
giving your customers the
confidence they need to buy, with
the power of social proof.