Category:

Retail

Give them something to do this holiday season - The rising popularity of gift experiences

If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.

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Counting Down To Christmas, Beautifully

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

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A treat a day keeps winter at bay - why we love beauty calendars at Christmas

Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.

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Where The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasion

Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.

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It’s Game Time For The Online Beauty Counter

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

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Social Proof Messaging: One Retailer’s Story

On 2 July 2020, Taggstar hosted a webinar with our technology partner Movable Ink. A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.  The Very Group was […]

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Changing faces - The pulling power of new beauty brands for digital natives

The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.

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Click and make up - Connecting with the new generation of beauty consumers

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

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The De-Stressing Power Of Pets

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

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Screen Test - Creating the Virtual Beauty Counter

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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