Category:

Home & DIY

A breath of fresh air - How Brits are intending to make the most of outdoor space this summer

Whatever the weather, our gardens and outdoor spaces are going to matter more than ever this summer. We’re going to want to replicate the comfort and cosiness of indoor to gardens, patios and balconies.

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Working from your ‘cloffice’ this year? How Brits plan to improve their homes post-pandemic

Lockdown has changed the way we feel about our homes. We certainly decorate more frequently these days. On average, Brits decorate the living room every 25 months on average, the bedroom every 29 months and hallways every 45 months.

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Keep calm and DIY

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

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Nailing it: home improvement takes off

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

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Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

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Easter – the new Black Friday? Maximising sales of garden and outdoor goods with social proof

With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.

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Home run: how social proof can deliver online home goods sales

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

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New social proof innovation supports Matalan online growth

We love a social proof innovation. Here's how Matalan scored 'extra juice' by optimising their messages.

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Home run: how social proof can deliver online homeware sales

Today's consumers are more comfortable with buying homewares online - but making a pricey mistake is a worry for some. Social proof can support more confident shoppers.

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Increase Conversion Uplift & Revenue through the Home Improvement Peak

Many consumers will be using the Xmas & New Year's holiday to take on DIY, triggering a retail opportunity. Here's how social proof can grow online these DIY and trades sales.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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