Counting Down To Christmas, Beautifullyread post
A treat a day keeps winter at bay - why we love beauty calendars at Christmasread post
Where The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasionread post
It’s Game Time For The Online Beauty Counterread post
Changing faces - The pulling power of new beauty brands for digital nativesread post
Click and make up - Connecting with the new generation of beauty consumersread post
Screen Test - Creating the Virtual Beauty Counterread post
The Face That Launched A Thousand Clicksread post
Taking the cosmetics counter to consumers under lockdownread post
Don’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style