News

N Brown Segments Product Messages with Monetate & Taggstar

By 

Blair Abrahams

 on 

July 10, 2018

N Brown scored a 12% new visitor conversion rate uplift, plus extra online sales on SimplyBe combining Taggstar and Monetate.

N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimise and personalise its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017.

Taggstar’s social proof software pulls crowd-sourced real-time data about product popularity and other trends derived from N Brown customers’ browsing history.  The messages include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.

Using Monetate’s segmentation and personalisation tool, N Brown can now change the look and feel of the Taggstar messages, their style, the text and the colour, according to different customer groups. New customers and returning customers, male or female shoppers, and customers buying a one-off item, for example, will see different social proof messages. These optimised messages are proven, through A/B testing, to increase engagement and sales and to reduce basket abandonment.

During a three-month trial, N Brown tracked additional revenue of c.£2 million using Taggstar alone, with Simply Be conversion rates rising by up to 2.7%.

Paul Hackett, UX Testing & Optimisation Manager at N Brown Group said, “It’s very easy to change the Taggstar experience for our different brands. A simple JavaScript, applied via Monetate, allows us to adapt the look and feel of Taggstar messages to suit our different customer segments. Taggstar helped us to define the best message combinations, and that’s pushed our results to add another 12% to Simply Be new visitor conversion rates.”

Taggstar and N Brown have already received eCommerce award shortlistings in the last year from Drapers, and Retail Systems and was the silver medal winner at the Tech.Awards 2017 by Retail Week for its work with N Brown.  Monetate is a Top-Rated Personalisation tool by Internet Retailer and TrustRadius for several years running.

you may also like...

NewsTaggstar Appoints Alison Wiltshire to be New Global Marketing Director

By 

Marjorie Leonidas

 on 

Jun 2020

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.

NewsMessage from CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

May 2020

Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.

NewsA personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

Apr 2020

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.