Our Blog

We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.

Taggstar is delighted to announce it's collaboration with Gym King

Taggstar is delighted to announce its collaboration with Gym King, a global clothing brand based in the UK, with over a million customers around the world founded by Jay Parker.

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A breath of fresh air - How Brits are intending to make the most of outdoor space this summer

Whatever the weather, our gardens and outdoor spaces are going to matter more than ever this summer. We’re going to want to replicate the comfort and cosiness of indoor to gardens, patios and balconies.

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Working from your ‘cloffice’ this year? How Brits plan to improve their homes post-pandemic

Lockdown has changed the way we feel about our homes. We certainly decorate more frequently these days. On average, Brits decorate the living room every 25 months on average, the bedroom every 29 months and hallways every 45 months.

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Keeping it real - Gen Z and Millennials the social commerce boom

When it comes to social commerce, it’s no surprise to find that younger people are leading the way. Gen Z shoppers already account for four in ten of global consumers; their behaviour will shape the future of retailing.

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Make your mother’s day - How to make the best choice for mum

Mother’s Day is one of the biggest gifting occasions of the year. In 2019 UK consumers spent £1bn on gifts for Mother’s Day, with each spending an average of £72.

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From inspiration to gratification - Why we love social commerce

I personally love social commerce. To buy something I like on social media without the hassle of leaving that site and clicking off to the retailer’s website and having to search again for the product I wanted to buy, really does transform the online shopping experience.

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Taggstar announces new partnership with online merchandising specialist Advanced Commerce

Taggstar has announced a new partnership with online merchandising specialist Advanced Commerce which will enable retailers to benefit from the integration of both companies’ platforms.

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Love hurts: the agony of gift buying - Helping consumers choose with confidence

Who has not trembled at the thought of having to choose just the right gift for a significant other? No pressure at all. FOGAT (Fear of Gifting a Turkey) is ever present.

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Give them something to do this holiday season - The rising popularity of gift experiences

If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.

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Social Proof And Responsible Retailing: Helping Online Shoppers Make Informed Buying Decisions

Taggstar pioneered social proof messaging in 2013 and we are passionate about the transparency and integrity of what we do. The retailers we work with trust us to deliver real-time, factually correct, error-free messages to their customers.

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Counting Down To Christmas, Beautifully

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

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A treat a day keeps winter at bay - why we love beauty calendars at Christmas

Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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