How beauty brands can connect online in the age of social distancingread post
Taking the cosmetics counter to consumers under lockdownread post
How Brits are tooling up for months of learning, working and playing at homeread post
Consumers race online to equip the family for life under lockdownread post
Let's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)read post
Want to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.read post
Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult timesread post
COVID-19: Our message of supportread post
New Forrester report: how Matalan taps social proof messaging to improve the customer journeyread post
Easter – the new Black Friday? Maximising sales of garden and outdoor goods with social proofread post
Home run: how social proof can deliver online home goods salesread post
Don’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style