Our Blog

We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.

A personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.

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How beauty brands can connect online in the age of social distancing

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 

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Taking the cosmetics counter to consumers under lockdown

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.

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How Brits are tooling up for months of learning, working and playing at home

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.

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Consumers race online to equip the family for life under lockdown

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

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Let's use social proof to help wellness and fitness retailers to spread FOFI (that’s the fun of fitting in!)

Wellbeing and fitness products are helping all of our physical and mental health at this time. We're here to support your shoppers to make the right buying decisions.

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Want to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

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Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

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COVID-19: Our message of support

In these extraordinary times, we're here to support you to give your customers the best possible online experience. 

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New Forrester report: how Matalan taps social proof messaging to improve the customer journey

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

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Easter – the new Black Friday? Maximising sales of garden and outdoor goods with social proof

With consumers planning their Easter garden projects now, find out how Taggstar can help you increase your conversion rate and sales.

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Home run: how social proof can deliver online home goods sales

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

View our customers