Our Blog

We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.

It’s Game Time For The Online Beauty Counter

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

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Social Proof Messaging: One Retailer’s Story

On 2 July 2020, Taggstar hosted a webinar with our technology partner Movable Ink. A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.  The Very Group was […]

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Changing faces - The pulling power of new beauty brands for digital natives

The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.

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Click and make up - Connecting with the new generation of beauty consumers

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

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The De-Stressing Power Of Pets

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

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It's Raining Cats And Dogs - Pet Fever Takes Off In Lockdown

We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.

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Screen Test - Creating the Virtual Beauty Counter

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.

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The Face That Launched A Thousand Clicks

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.

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Keep calm and DIY

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

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Nailing it: home improvement takes off

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

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Taggstar Appoints Alison Wiltshire to be New Global Marketing Director

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.

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Sustainability and fashion: what’s next? (part 2)

The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

View our customers