Our Blog

We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.

Q&A with Sam Barton, Head of User Experience at Shop Direct

Read about why Shop Direct is working with us, and how social proof is making a positive difference in their online sales.

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Taggstar Named One of London’s Best Start-Ups

We were absolutely delighted to see Taggstar listed as one of six London technology start-ups named by TechCity.

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Shop Direct Boosts Sales Conversions 2.7% With Taggstar

Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver

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Dear CTO…. What Are Your Top 5 Predictions for 2016?

Our CTO, Andrew Lucas, makes some interesting predictions about eCommerce technology in 2016

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How’s Your Golden Quarter Going?

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.

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Taggstar Real-Time Social Proof Messages Bring in Black Friday Millions

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

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Econsultancy Rates Taggstar's Social Proof on Argos

Social proof is recognised as a number one example of best practice

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In Case you Missed It: Replay our Social Proof Webinar with Tealium

Last week our webinar with our partner Tealium lifted the lid on ways to help shoppers click ‘buy’.

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A busy events schedule for Taggstar

Seems that everyone is keen as mustard to talk social proof with Taggstar. And we just love talking about the power of crowds to influence what people buy.

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5 Free Top Tips for Black Friday eCommerce Brilliance

Taggstar lived through Black Friday 2014 and supported some of the UKs biggest eCommerce sites. We learnt a thing or two.

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Crowd Power Alive and Well in Shopping Today

James Surowiecki explores the accumulation of information within groups. The results, he argues, are that better decisions are made by groups than could have been made by any single person.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

View our customers