News

Fashion Forward NA-KD Uses Crowd-Powered Product Trends to Drive Online Fashion Success

By 

Vjosana Gashi

 on 

July 29, 2019

Read how Swedish fashion-forward brand NA-KD, is using Taggstar to complement its crowd-powered, social online sales.

With its customers at the heart of everything it does, online fashion giant NA-KD is using Taggstar to give its customers the best online shopping experience across all channels. It started testing Taggstar in 2016, and our messages are now shown on 100% of site traffic.

We love how social sharing in close collaboration with some of the most sought-after influencers in the fashion industry is core to NA-KD’s relationship with its customers.  


Its web experience is built around making the most of its crowd of influencers and customers. It's a social vibe, with social follower counts, use of social icons, love heart ‘likes’, social sharing and more, to crowd-source and share shopper feedback.  

Because Taggstar reflect crowd-powered product trends for every single product as it is viewed, liked and bought, our social proof messages were a perfect match for the site, and NA-KD uses our messages on its product detail (PDP) pages. The brand has chosen audience (views) and purchase (sales) counts, trending products, and last purchased (“Bought 30 seconds ago”).

Over the course of four experiments, NA-KD has tracked up to 3.6% conversion rate uplift.

“Taggstar has helped us drive conversion and customer engagement by real-time messaging in the product cards," says Jonatan Johansson, Growth Manager, NA-KD.

Read the full case study.




 


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