News

Hotter Shoes' Revenue Grows by 5% Using Taggstar

By 

Kate Cleevely

 on 

September 13, 2018

Hotter has seen online revenue grow by 5% by using Taggstar to improve its online customer experience. We're now used across its UK, US, EU and German web stores.

Hotter has seen a massive 5% revenue uplift after adding social proof messaging software, Taggstar to its online stores.

Messages showing aggregated customer shopping trends were added to its UK website in summer 2017 to deliver a more helpful, supportive customer experience. As of July 2018, successful results saw the factual messages extended to the Hotter EU, German and US sites.

Taggstar shows online customers what people like them have bought or are interested in, to help them to pinpoint the right product and be confident that they’ve chosen the right shoes. The software works by pulling crowd-sourced data about product popularity and other trends derived from Hotter customers’ browsing history. It's the online equivalent of having a great shop assistant in a high street store.

The social proof messages are now shown on all product description pages across all Hotter’s online categories spanning Women, Men, Wide-Fit, GORE-TEXⓇ footwear, Originals, Accessories and Outlet. They include the number of people who've looked at an item, and top-trending products, based on sales spikes.

Hotter’s eCommerce team integrated Taggstar using Google Tag Manager, and began its first experiments in mid-2017. Between starting experiments in August 2017 and March 2018, 6.2 million product trend messages were shown to other online shoppers.

Victoria Betts, Global Omni-Channel Director, Hotter said,  We’re delighted with our partnership with Taggstar, enabling us to present customer relevant persuasive messaging to enhance the Hotter shopping experience.  Since launching social proofing, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.

The tests showed, through A/B testing, that Taggstar had increased revenue by 5%, and the messages have now been added to the Hotter EU, German and US sites.

“Following the fantastic reception to social proof messaging from our UK customers, we've decided to implement Taggstar for our international sites. We hope to replicate the benefits Taggstar has already brought to our US and European customers as we strive to consistently improve their user experience, said Niall Brooke, SEO & CRO Specialist.


Read the full case study (and our other case studies) here.


you may also like...

NewsTaggstar Appoints Alison Wiltshire to be New Global Marketing Director

By 

Marjorie Leonidas

 on 

Jun 2020

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.

NewsMessage from CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

May 2020

Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.

NewsA personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

Apr 2020

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.