Social Proof

Econsultancy Rates Taggstar's Social Proof on Argos

By 

Marjorie Leonidas

 on 

November 30, 2015

Social proof is recognised as a number one example of best practice

Last week, UK digital consultants Econsultancy wrote a great article all about Argos’ product pages. And what did we see on the top spot?

Yep. Number one of their eight examples of best practice was ‘Creating urgency with social proof.’ Drum roll and trumpets over at Taggstar Towers. These messages are delivered by us.

Seeing that a key principle of social proof is that the wisdom of crowds is always stronger than an individual opinion, let’s use Econsultancy’s words and not ours to say why social proof works for retailers:

When the product page loads, I get these two messages appearing one after the other, then fading out after a few seconds.

‘X+ people are looking at this right now’ and ‘purchased 100+ times in the last 48 hrs’ are messages intended to create urgency and provide social proof (i.e. this item might not last forever, and if other people are buying it, it must be kosher).

These messages are only fleeting, and disappear quickly, which has the effect of increasing urgency further and decluttering the page somewhat.”

Want to try it for yourself? We’d be only too happy to give you a one month trial of Taggstar on your pages. Drop us a line here.

Read more about Taggstar in Retail Week and on AngelList.

you may also like...

Opinion5 Challenges in Fashion eCommerce that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

Nov 2017

Read how real-time product messaging could solve some of online fashion's biggest challenges.

NewsIn Case you Missed It: Replay our Social Proof Webinar with Tealium

By 

Kate Cleevely

 on 

Nov 2015

Last week our webinar with our partner Tealium lifted the lid on ways to help shoppers click ‘buy’.

NewsTech.AWARDS 2018 Shortlisting for Taggstar & Missguided as Conversion Rates Spike by 4%

By 

Dea Manaj

 on 

Jun 2018

Missguided and Taggstar are shortlisted for Tech. Collaboration of the Year in the Tech.AWARDS 2018 powered by Retail Week. We’re excited and delighted to be recognised.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving revenue in your market.