Social Proof

Econsultancy Rates Taggstar's Social Proof on Argos

By 

Marjorie Leonidas

 on 

November 30, 2015

Social proof is recognised as a number one example of best practice

Last week, UK digital consultants Econsultancy wrote a great article all about Argos’ product pages. And what did we see on the top spot?

Yep. Number one of their eight examples of best practice was ‘Creating urgency with social proof.’ Drum roll and trumpets over at Taggstar Towers. These messages are delivered by us.

Seeing that a key principle of social proof is that the wisdom of crowds is always stronger than an individual opinion, let’s use Econsultancy’s words and not ours to say why social proof works for retailers:

When the product page loads, I get these two messages appearing one after the other, then fading out after a few seconds.

‘X+ people are looking at this right now’ and ‘purchased 100+ times in the last 48 hrs’ are messages intended to create urgency and provide social proof (i.e. this item might not last forever, and if other people are buying it, it must be kosher).

These messages are only fleeting, and disappear quickly, which has the effect of increasing urgency further and decluttering the page somewhat.”

Want to try it for yourself? We’d be only too happy to give you a one month trial of Taggstar on your pages. Drop us a line here.

Read more about Taggstar in Retail Week and on AngelList.

you may also like...

OpinionOmnichannel is Dead. Long Live the Customer!

By 

Alison Wiltshire

 on 

Aug 2019

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

Social Proof3 Ways to Upgrade Digital Marketing Campaigns for Peak Season 2019

By 

Blair Abrahams

 on 

Sep 2019

Add social proof to help and engage customers in the product research and discovery phase. Learn how to add it to dynamic email campaigns this peak season.

Social Proof Success at Very.co.uk Sees Taggstar at Centre of Black Friday 2019 Sale

By 

Blair Abrahams

 on 

Nov 2019

Online giant Very.co.uk is using Taggstar over multiple digital sales channels to engage and convert its Black Friday shoppers.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.