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Category: Us-eCommerce

Give them something to do this holiday season - The rising popularity of gift experiences

If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.

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Counting Down To Christmas, Beautifully

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

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It’s Game Time For The Online Beauty Counter

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

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Click and make up - Connecting with the new generation of beauty consumers

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

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The De-Stressing Power Of Pets

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

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The Face That Launched A Thousand Clicks

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.

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Nailing it: home improvement takes off

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

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Help every online customer pick the right mobile device

Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.

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Athleisure wear sales take off as Americans #stayhome

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.

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How to help pet owners make good online purchasing decisions

Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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