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Posts related to sustainability
The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.
read postMarjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.
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"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
Jonathan Wall
eCommerce Director
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
Paul Hornby
eCommerce Director
Achieved with the addition of social proof messaging.
Adding social proof messaging was the single biggest driver of incremental revenues.
Number of messages shown to customers during Black Friday 2016.
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
Taggstar sent over 80 million messages for Matalan over the course of the testing period
All fully customised to reflect Matalan's tone of voice and brand style
