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Category: Opinion

Posts related to general opinions

“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

How social proof messaging can help build a more sustainable retail business.

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3 New Ways to Give Social Consumers Social Proof During Peak Season 2019

During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.

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3 Common Retail Mistakes to Avoid During Holiday Season 2019

Black Friday, Cyber Monday and other peak season retail events are snapping at our heels. As retailers get ready for launch, we explore 3 consumer pain points that retailers can fix with social proof.

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Omnichannel is Dead. Long Live the Customer!

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

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Do I Need Reviews on My eCommerce Website?

In modern eCommerce, reviews will come whether you ask for them or not. Here's why you should love reviews, and how Taggstar applies positive review data to help you sell more.

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Am I Pressure Selling? Understanding the CMA Investigation Into Booking Sites

Info about the UK Government's Competition & Markets Authority's (CMA) investigation into the selling practices of online booking sites.

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5 Challenges in Fashion eCommerce that Social Proof can Fix Today

Read how real-time product messaging could solve some of online fashion's biggest challenges.

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Rise in Consumer Spending Adds to Fierce eCommerce Competition

New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.

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Dear CTO…. What Are Your Top 5 Predictions for 2016?

Our CTO, Andrew Lucas, makes some interesting predictions about eCommerce technology in 2016

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

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