Our Blog
We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.
A breath of fresh air - How Brits are intending to make the most of outdoor space this summer
Whatever the weather, our gardens and outdoor spaces are going to matter more than ever this summer. We’re going to want to replicate the comfort and cosiness of indoor to gardens, patios and balconies.
read postWorking from your ‘cloffice’ this year? How Brits plan to improve their homes post-pandemic
Lockdown has changed the way we feel about our homes. We certainly decorate more frequently these days. On average, Brits decorate the living room every 25 months on average, the bedroom every 29 months and hallways every 45 months.
read postKeeping it real - Gen Z and Millennials the social commerce boom
When it comes to social commerce, it’s no surprise to find that younger people are leading the way. Gen Z shoppers already account for four in ten of global consumers; their behaviour will shape the future of retailing.
read postMake your mother’s day - How to make the best choice for mum
Mother’s Day is one of the biggest gifting occasions of the year. In 2019 UK consumers spent £1bn on gifts for Mother’s Day, with each spending an average of £72.
read postFrom inspiration to gratification - Why we love social commerce
I personally love social commerce. To buy something I like on social media without the hassle of leaving that site and clicking off to the retailer’s website and having to search again for the product I wanted to buy, really does transform the online shopping experience.
read postTaggstar announces new partnership with online merchandising specialist Advanced Commerce
Taggstar has announced a new partnership with online merchandising specialist Advanced Commerce which will enable retailers to benefit from the integration of both companies’ platforms.
read postLove hurts: the agony of gift buying - Helping consumers choose with confidence
Who has not trembled at the thought of having to choose just the right gift for a significant other? No pressure at all. FOGAT (Fear of Gifting a Turkey) is ever present.
read postGive them something to do this holiday season - The rising popularity of gift experiences
If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.
read postSocial Proof And Responsible Retailing: Helping Online Shoppers Make Informed Buying Decisions
Taggstar pioneered social proof messaging in 2013 and we are passionate about the transparency and integrity of what we do. The retailers we work with trust us to deliver real-time, factually correct, error-free messages to their customers.
read postCounting Down To Christmas, Beautifully
One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
read postA treat a day keeps winter at bay - why we love beauty calendars at Christmas
Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
read postWhere The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasion
Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
read postDon’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
Jonathan Wall
eCommerce Director
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
Paul Hornby
eCommerce Director
2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style
