Our Blog
We increase the conversion rates and drive revenue for the world’s largest brands, retailers, and travel companies.
Give them something to do this holiday season - The rising popularity of gift experiences
If you’re filled with dread about all the gifts you still have to buy, wrap and mail, then maybe it’s time to think differently. Forbes reports that three quarters of Americans prioritize experiences over products.
read postSocial Proof And Responsible Retailing: Helping Online Shoppers Make Informed Buying Decisions
Taggstar pioneered social proof messaging in 2013 and we are passionate about the transparency and integrity of what we do. The retailers we work with trust us to deliver real-time, factually correct, error-free messages to their customers.
read postCounting Down To Christmas, Beautifully
One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
read postA treat a day keeps winter at bay - why we love beauty calendars at Christmas
Beauty calendars have grown to be one of the most eagerly anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
read postWhere The Rubber Hits The Road: The Online Beauty Counter And The Art Of Persuasion
Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
read postIt’s Game Time For The Online Beauty Counter
A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
read postSocial Proof Messaging: One Retailer’s Story
On 2 July 2020, Taggstar hosted a webinar with our technology partner Movable Ink. A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers. The Very Group was […]
read postChanging faces - The pulling power of new beauty brands for digital natives
The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
read postClick and make up - Connecting with the new generation of beauty consumers
Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
read postThe De-Stressing Power Of Pets
When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
read postIt's Raining Cats And Dogs - Pet Fever Takes Off In Lockdown
We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.
read postScreen Test - Creating the Virtual Beauty Counter
The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.
read postDon’t take our word for it, hear what our customers say.
"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".
Jonathan Wall
eCommerce Director
“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.
Paul Hornby
eCommerce Director
2.7% increase in conversion rate
Achieved with the addition of social proof messaging.
£14m in incremental revenue
Adding social proof messaging was the single biggest driver of incremental revenues.
400 messages per second
Number of messages shown to customers during Black Friday 2016.
6.98% uplift in conversion
Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page
80 million messages sent
Taggstar sent over 80 million messages for Matalan over the course of the testing period
14 message types used
All fully customised to reflect Matalan's tone of voice and brand style
