One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.
Beauty calendars have grown to be one of the most anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.
Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.
A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.
A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.
The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.
Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.
We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.
When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.
Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.
The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.
The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.
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