US eCommerceCounting down to Christmas, beautifully

By 

Alison Wiltshire

 on 

November 25, 2020

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

eCommerceA treat a day keeps winter at bay - why we love beauty calendars at Christmas

By 

Marjorie Leonidas

 on 

November 25, 2020

Beauty calendars have grown to be one of the most anticipated and fast selling items for the Christmas season. For those who’ve been deprived of regular visits to the beauty counter, it’s a brilliant way to satisfy our appetite.

eCommerceWhere the rubber hits the road: the online beauty counter and the art of persuasion

By 

Marjorie Leonidas

 on 

October 22, 2020

Many brands and retailers have reacted with extraordinary agility, deploying technology and digital innovation at speed to recreate the beauty counter experience online.

US eCommerceIt’s game time for the online beauty counter

By 

Alison Wiltshire

 on 

October 22, 2020

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

NewsSocial proof messaging: one retailer’s story

By 

Kathryn Jones

 on 

October 21, 2020

A highlight was hearing from our mutual award-winning customer The Very Group about how it continuously experiments and rigorously tests new technologies in its own UX Lab to help it deliver an ever-better experience for its customers.

eCommerceChanging faces - The pulling power of new beauty brands for digital natives

By 

Marjorie Leonidas

 on 

September 28, 2020

The new wave of 21st century beauty brands are skilled at connecting with Gen Z's rising generation of beauty consumers. Brands with purpose are meeting consumer need for products that promote inclusivity and diversity with innovation.

US eCommerceClick and make up - Connecting with the new generation of beauty consumers

By 

Alison Wiltshire

 on 

September 28, 2020

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

eCommerceIt’s raining cats and dogs - Pet fever takes off in lockdown

By 

Marjorie Leonidas

 on 

September 17, 2020

We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.

US eCommerceThe de-stressing power of pets

By 

Alison Wiltshire

 on 

September 17, 2020

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

US eCommerceThe face that launched a thousand clicks

By 

Alison Wiltshire

 on 

September 16, 2020

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.

eCommerceScreen test - Creating the virtual beauty counter

By 

Marjorie Leonidas

 on 

September 16, 2020

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.

US eCommerceNailing it: home improvement takes off

By 

Alison Wiltshire

 on 

June 10, 2020

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

eCommerceKeep calm and DIY

By 

Marjorie Leonidas

 on 

June 10, 2020

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

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