Marjorie Leonidas

eCommerceIt’s raining cats and dogs - Pet fever takes off in lockdown

By 

Marjorie Leonidas

 on 

September 17, 2020

We have pets to be our companions and for most of us they’ve been super-valuable members of the household throughout the strange summer of 2020, contributing to the mental and physical wellbeing of all generations.

eCommerceScreen test - Creating the virtual beauty counter

By 

Marjorie Leonidas

 on 

September 16, 2020

The days of putting on mascara and lippy while commuting to work are gone forever. We’re all super-conscious of hygiene when we’re out now. Today’s beauty mantra is self-care. People are prioritising wellness and clean beauty.

eCommerceKeep calm and DIY

By 

Marjorie Leonidas

 on 

June 10, 2020

Six weeks into lockdown, 85 per cent of UK residents said they’d already done some home improvement. People have had extra time on their hands, and when you’re at home all day it’s harder to ignore that dripping tap or tired flooring.

SustainabilitySustainability and fashion: what’s next? (part 2)

By 

Marjorie Leonidas

 on 

June 2, 2020

The second part of a conversation between Taggstar CEO, Marjorie Leonidas, and her friend, retail expert Sylvie Freund-Pickavance. The two continue their discussion about sustainability in retailing following the coronavirus outbreak.

NewsTaggstar Appoints Alison Wiltshire to be New Global Marketing Director

By 

Marjorie Leonidas

 on 

June 2, 2020

Taggstar is delighted to announce the appointment of Alison Wiltshire as Global Marketing Director. Alison will be responsible for heading up Taggstar’s expansion across the UK, Europe and the USA.

SustainabilitySustainability and fashion: what’s next? (part 1)

By 

Marjorie Leonidas

 on 

May 21, 2020

Marjorie Leonidas spoke with Sylvie Freund-Pickavance, Strategy & Business Development Director for The Bicester Village Shopping Collection, to talk about what the future looks like for sustainability in retail and the fashion industry.

NewsMessage from CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

May 13, 2020

Since the lockdown began way back in March, it has been heartening to see how many people, communities and enterprises are ready to reach out and help those in need. This month Taggstar is supporting People’s Kitchen/To Your Door.

eCommerceHelping consumers buy the right phones and tablets with confidence online

By 

Marjorie Leonidas

 on 

May 1, 2020

Screen time. It’s hardly news, but mobile phone usage is going up. Buying a phone is a very personal choice, and complex decision. With stores shuttered, anyone who wants to buy or upgrade a phone must go online. 

eCommerceWhen it’s OK to wear your gym kit to work

By 

Marjorie Leonidas

 on 

April 23, 2020

Tempting as it is to stay in your PJs, it does help to get dressed if you’re going to work, even if it’s only at the kitchen table. When we look better, we feel better. Which explains #stayhome is boosting sales of active and leisurewear.

eCommerceHow to give petcare shoppers a great online experience

By 

Marjorie Leonidas

 on 

April 15, 2020

Pet lovers united! As a sign of just how important pets are to daily life, the government classes walking a dog as an ‘essential activity’ during the coronavirus lockdown, and pet stores are allowed to stay open.

NewsA personal message of thanks to the NHS from Taggstar CEO Marjorie Leonidas

By 

Marjorie Leonidas

 on 

April 9, 2020

Over the last three weeks, the public outpouring of kindness and thankfulness to NHS workers has been utterly inspiring. On behalf of myself and my team at Taggstar, I wanted to contribute.

eCommerceTaking the cosmetics counter to consumers under lockdown

By 

Marjorie Leonidas

 on 

April 8, 2020

#WFH: putting on your best face! We still have appear professional in front of the boss, colleagues and clients on all those video calls. They’re going to see us (and our ungroomed eyebrows) more close up and personal than ever.

eCommerceHow Brits are tooling up for months of learning, working and playing at home

By 

Marjorie Leonidas

 on 

April 3, 2020

Hundreds of thousands of people are in need of additional hardware - computers and monitors, headsets and so on – in order to do their job. The whole family at home all day means a lot more meal planning and cooking.

NewsCOVID-19: Our message of support

By 

Marjorie Leonidas

 on 

March 25, 2020

In these extraordinary times, we're here to support you to give your customers the best possible online experience. 

Opinion3 New Ways to Give Social Consumers Social Proof During Peak Season 2019

By 

Marjorie Leonidas

 on 

September 16, 2019

During Black Friday, Cyber Weekend and other holiday season retail events, consumers will buy without ever touching a website. Learn how to use social proof as part of this new customer journey.

eCommerce5 Ways to Reduce Back to School Shopper Pain & Increase Conversions

By 

Marjorie Leonidas

 on 

July 3, 2019

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.

eCommerce5 Ways That Your Retail Site can Reduce Back to School Shopping Pain, and Increase Retail Conversions

By 

Marjorie Leonidas

 on 

July 3, 2019

Back to School is now the UK’s third largest annual shopping event, and second only to Black Friday in the USA. Read how social proof messaging can increase retail conversions during this important peak.

eCommercePart 2 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 14, 2019

Part 2 of our blog into the ways that beauty brands can use social proof to sell.

eCommercePart 1 / 2:  4 Other Ways to use Influencers to Sell Beauty

By 

Marjorie Leonidas

 on 

January 13, 2019

How retailers can bring the in-store beauty assistant online using social proof.

NewsWe're Coming to America!

By 

Marjorie Leonidas

 on 

January 12, 2019

Our software is already a big hit with UK and European brands, and we're excited to be launching Taggstar to US, Canadian and LatAm retailers at NRF 2019!

eCommerceWhich Travel Tech Should You Have in Place by January 2019?

By 

Marjorie Leonidas

 on 

December 12, 2018

Maximise conversions and sales as millions of customers will jump online to book their annual holiday.

eCommerceThe Real Proof Behind Social Proof

By 

Marjorie Leonidas

 on 

November 1, 2018

“Social proof” has been talked about a lot. Urgency messaging and reviews are driving greater eCommerce conversion rates.

eCommerceWhy Social Proof Helps Shoppers to Make Up Their Minds

By 

Marjorie Leonidas

 on 

October 24, 2018

We just can't make up our minds. How do retailers use social proof help shoppers to choose?

eCommerceSocial Proof Will Boost Black Friday, Cyber Monday &, Christmas Conversion Rates

By 

Marjorie Leonidas

 on 

October 8, 2018

You can improve Golden Quarter conversion rates using social proof messaging.

NewsBest Practice in Social Proof Messaging

By 

Marjorie Leonidas

 on 

July 2, 2018

Taggstar's update on the news last week, about the UK Government’s Competition & Markets Authority (CMA) investigation into the selling practices of online booking sites.

OpinionAm I Pressure Selling? Understanding the CMA Investigation Into Booking Sites

By 

Marjorie Leonidas

 on 

December 20, 2017

Info about the UK Government's Competition & Markets Authority's (CMA) investigation into the selling practices of online booking sites.

Social ProofUsing Social Proof to Fix 5 Black Friday eCommerce Challenges

By 

Marjorie Leonidas

 on 

November 13, 2017

Taggstar tracked conversion rate uplift of up to 3.75% over Black Friday & Cyber Monday 2016. Read how social proof could improve your Black Friday sales.

Opinion5 Challenges in Fashion eCommerce that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

November 9, 2017

Read how real-time product messaging could solve some of online fashion's biggest challenges.

AwardsDrapers Awards 2017 - Taggstar Shortlisted

By 

Marjorie Leonidas

 on 

October 3, 2017

Hot on the back of our success at the Retail Week Tech Awards, we're now in the running for 'Best Innovation in Fashion Retail' at the Drapers Awards 2017.

AwardsTaggstar Wins Big at Retail Week Tech Awards

By 

Marjorie Leonidas

 on 

September 18, 2017

We've not yet come down from cloud nine after winning silver, in the 'Best Online User Experience Initiative' at the Retail Week Tech.Awards.

AwardsWe’re a finalist for the Retail Systems Awards ‘Online Solution of the Year’

By 

Marjorie Leonidas

 on 

August 9, 2017

Taggstar has been nominated as a finalist (again) for the Retail Systems Awards ‘Online Solution of the Year'

eCommerce5 eCommerce Challenges in Retail that Social Proof can Fix Today

By 

Marjorie Leonidas

 on 

July 27, 2017

Find out how social proof is helping retailers combat some major eCommerce challenges.

AwardsN Brown Group & Taggstar Shortlisted for Tech.Awards 2017 Powered by Retail Week

By 

Marjorie Leonidas

 on 

June 5, 2017

We have been shortlisted for Online CX Initiative of the Year! 

eCommerceAmazon Charts Launches: Social Proof for our Social Proof

By 

Marjorie Leonidas

 on 

May 25, 2017

Read about how Amazon is now using social data to encourage online sales.

Social ProofCan Social Proof Messaging Solve the Problem of Fit in Online Fashion?

By 

Marjorie Leonidas

 on 

April 24, 2017

With returns costing retailers millions in lost revenue, see how you can use social proof to solve the problem.

NewsTaggstar Partners with Quill

By 

Marjorie Leonidas

 on 

March 20, 2017

We've teamed up with Quill to boost eCommerce conversions for retailers.

eCommerceThe Impact of Social Proof on Black Friday in 2016

By 

Marjorie Leonidas

 on 

December 1, 2016

See how social proof has increased sales conversion rates duing black Friday.

NewsTaggstar’s 2015 Scorecard

By 

Marjorie Leonidas

 on 

January 28, 2016

We’ve reviewed our performance over 2015

OpinionRise in Consumer Spending Adds to Fierce eCommerce Competition

By 

Marjorie Leonidas

 on 

January 14, 2016

New data from Visa showed eCommerce sales growth of 7.4% in December as customers bought Xmas essentials online.

NewsShop Direct Boosts Sales Conversions 2.7% With Taggstar

By 

Marjorie Leonidas

 on 

December 17, 2015

Digital retailer re-signs with Taggstar and says real-time messaging software has been single-biggest revenue driver

eCommerceHow’s Your Golden Quarter Going?

By 

Marjorie Leonidas

 on 

December 7, 2015

With many shoppers coming to your site with an appetite to spend, find out how you can make it easier for them.

eCommerceTaggstar Real-Time Social Proof Messages Bring in Black Friday Millions

By 

Marjorie Leonidas

 on 

December 2, 2015

Black Friday 2015 was a watershed event for online shopping with an estimated £1.1 billion being spent online in the UK alone

Social ProofEconsultancy Rates Taggstar's Social Proof on Argos

By 

Marjorie Leonidas

 on 

November 30, 2015

Social proof is recognised as a number one example of best practice

Social ProofCrowd Power Alive and Well in Shopping Today

By 

Marjorie Leonidas

 on 

October 14, 2015

James Surowiecki explores the accumulation of information within groups. The results, he argues, are that better decisions are made by groups than could have been made by any single person.

Want Free Social Proof Insights...

The latest optimisation news & tips, straight to your inbox. And unsubscribe in a click.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

proven for Your Industry

How Taggstar is driving conversions in your market.