Alison Wiltshire

How beauty brands can connect online in the age of social distancing

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 

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Consumers race online to equip the family for life under lockdown

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

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Want to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

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Spring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

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New Forrester report: how Matalan taps social proof messaging to improve the customer journey

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

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“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

How social proof messaging can help build a more sustainable retail business.

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How Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

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Omnichannel is Dead. Long Live the Customer!

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

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Add Social Proof Messaging Into In-Store Digital Display

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.

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Don’t take our word for it, hear what our customers say.

"Our tests are conclusive: customers who see Taggstar’s messages are more likely to checkout and spend more. Taggstar has been the single biggest driver of incremental revenues".

Jonathan Wall

eCommerce Director

“Considering all of the tests we’ve run with Taggstar have been a big success, it means that we’ll always try and take that dynamic and apply it elsewhere”.

Paul Hornby

eCommerce Director

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2.7% increase in conversion rate

Achieved with the addition of social proof messaging.

£14m in incremental revenue

Adding social proof messaging was the single biggest driver of incremental revenues.

400 messages per second

Number of messages shown to customers during Black Friday 2016.

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6.98% uplift in conversion

Taggstar delivered a futher 6.98% uplift when social proof messaging was added to Product List Page

80 million messages sent

Taggstar sent over 80 million messages for Matalan over the course of the testing period

14 message types used

All fully customised to reflect Matalan's tone of voice and brand style

View our customers