Alison Wiltshire

US eCommerceConsumers race online to equip the family for life under lockdown

By 

Alison Wiltshire

 on 

April 2, 2020

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

US eCommerceWant to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

By 

Alison Wiltshire

 on 

March 30, 2020

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

US eCommerceSpring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

By 

Alison Wiltshire

 on 

March 27, 2020

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

Social ProofNew Forrester report: how Matalan taps social proof messaging to improve the customer journey

By 

Alison Wiltshire

 on 

March 17, 2020

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

eCommerceHome run: how social proof can deliver online home goods sales

By 

Alison Wiltshire

 on 

March 12, 2020

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

eCommerce“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 26, 2020

How social proof messaging is helping retailers to build more sustainable businesses.

Opinion“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 14, 2020

How social proof messaging can help build a more sustainable retail business.

Social ProofHow Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

By 

Alison Wiltshire

 on 

January 10, 2020

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

Social ProofHow Social Proof Messaging can Beat ‘Gift Buyers’ Block’ & Boost Holiday Sales

By 

Alison Wiltshire

 on 

October 31, 2019

As we head into the busy Holiday gifting season, we look at how retailers can support gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - all while increasing retail conversions.

OpinionOmnichannel is Dead. Long Live the Customer!

By 

Alison Wiltshire

 on 

August 6, 2019

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

eCommerce5 Ways That Social Proof Messaging Can Sell Consumer Electronics

By 

Alison Wiltshire

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and 2019 holiday season campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for consumer electronics.

NewsAdd Social Proof Messaging Into In-Store Digital Display

By 

Alison Wiltshire

 on 

May 2, 2019

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.

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