Alison Wiltshire

Social ProofHow Social Proof Messaging can Beat ‘Gift Buyers’ Block’ & Boost Holiday Sales

By 

Alison Wiltshire

 on 

October 31, 2019

As we head into the busy Holiday gifting season, we look at how retailers can support gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - all while increasing retail conversions.

OpinionOmnichannel is Dead. Long Live the Customer!

By 

Alison Wiltshire

 on 

August 6, 2019

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

eCommerce5 Ways That Social Proof Messaging Can Sell Consumer Electronics

By 

Alison Wiltshire

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and 2019 holiday season campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for consumer electronics.

NewsAdd Social Proof Messaging Into In-Store Digital Display

By 

Alison Wiltshire

 on 

May 2, 2019

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.

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