Alison Wiltshire

US eCommerceCounting down to Christmas, beautifully

By 

Alison Wiltshire

 on 

November 25, 2020

One in three American consumers bought or was gifted an advent calendar last year. Buying a beauty advent calendar for yourself might be easy but if it's a gift there are so many to choose from.

US eCommerceIt’s game time for the online beauty counter

By 

Alison Wiltshire

 on 

October 22, 2020

A standout success stories of the massive shift to online this year must be the beauty industry. Customers who previously preferred to shop for cosmetics & skincare in-store or in airports whilst travelling have switched to online en masse.

US eCommerceClick and make up - Connecting with the new generation of beauty consumers

By 

Alison Wiltshire

 on 

September 28, 2020

Gen Z is on track to become the largest generation of consumers by 2020 and the most diverse in history. Today, gender neutral brands such as Non Gender Specific sell skincare for ‘all skin types, all skin tones, all genders’.

US eCommerceThe de-stressing power of pets

By 

Alison Wiltshire

 on 

September 17, 2020

When we consider pets as family members, we want to treat them as such. Basic food and simple bedding are not enough. There are foods for every palate and digestive system, plus nutritional supplements.

US eCommerceThe face that launched a thousand clicks

By 

Alison Wiltshire

 on 

September 16, 2020

Self-care is the watchword for today’s beauty consumer. People are prioritizing wellness and clean beauty. They’re turning to do-it-yourself treatments, investing in devices such as facial steamers.

US eCommerceNailing it: home improvement takes off

By 

Alison Wiltshire

 on 

June 10, 2020

The 2020 home improvement season started early. Sheltering in place, millions of Americans with time on their hands decided to deal with that dripping faucet (at last!), repair the decking or fix the winter damage to the driveway.

US eCommerceHelping every online customer choose the right mobile device

By 

Alison Wiltshire

 on 

May 1, 2020

Cell cycle. Life under lockdown would be even tougher without our cell phones and tablets. So many people like to shop for a new device in person, but restrictions on shopping in real life anyone who wants to buy or upgrade must go online.

US eCommerceAthleisure wear sales take off as Americans #stayhome

By 

Alison Wiltshire

 on 

April 23, 2020

No school run, no commute, no trip to the gym - no sweat! For most us, it’s time for something loose, something stretchy, something comfy – sweatpants, leggings and oversize T shirts.

US eCommerceHow to help pet owners make good online purchasing decisions

By 

Alison Wiltshire

 on 

April 15, 2020

Fur baby boom! Pet owners are no longer content to simply provide their animals with a supply of regular petfood, basic bedding and simple toys. The market has an explosion in premium foods, natural treats and personalised accessories.

US eCommerceHow beauty brands can connect online in the age of social distancing

By 

Alison Wiltshire

 on 

April 8, 2020

Screen time: ready for your close up? Social lives have moved online with friends getting together via video for happy hour to share a ‘quarantini’, a fun quiz or exercise class is the new normal. 

US eCommerceConsumers race online to equip the family for life under lockdown

By 

Alison Wiltshire

 on 

April 2, 2020

Home sweet home! Consumers are already buying consumer electronics and electrical goods that can make a positive difference to working, learning and playing remotely. And let’s not forget food and drink.

US eCommerceWant to spread FOFI (that’s the fun of fitting in?!). Here’s how social proof can support wellness retailers.

By 

Alison Wiltshire

 on 

March 30, 2020

The global wellness industry is on a roll, and they can make an important contribution to promoting physical and mental health during this time.

US eCommerceSpring is in the air: prepare the deck, the yard, the grill Helping households make good buying decisions in difficult times

By 

Alison Wiltshire

 on 

March 27, 2020

This summer, the creature comforts of our homes and outdoor spaces are going to be more important than ever.

Social ProofNew Forrester report: how Matalan taps social proof messaging to improve the customer journey

By 

Alison Wiltshire

 on 

March 17, 2020

This report analyses how this retailer uses social proof messaging to better support customer needs and decision making online.

eCommerceHome run: how social proof can deliver online home goods sales

By 

Alison Wiltshire

 on 

March 12, 2020

Consumers have become more comfortable buying bigger, bulky homewares online - but some worry about making a pricey mistake. Social proof can help.

eCommerce“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 26, 2020

How social proof messaging is helping retailers to build more sustainable businesses.

Opinion“Fantastic! We’ve truckloads of returns this month!”, said no retailer, ever.

By 

Alison Wiltshire

 on 

February 14, 2020

How social proof messaging can help build a more sustainable retail business.

Social ProofHow Social Proof Messaging can Beat FOGAT (Fear Of Gifting A Turkey)

By 

Alison Wiltshire

 on 

January 10, 2020

It’s better to give than to receive. Sadly, gift buying is a minefield. Here's how social proof can combat FOGAT ('Fear Of Gifting A Turkey' in case you wondered)?

Social ProofHow Social Proof Messaging can Beat ‘Gift Buyers’ Block’ & Boost Holiday Sales

By 

Alison Wiltshire

 on 

October 31, 2019

As we head into the busy Holiday gifting season, we look at how retailers can support gift buyers with the challenge and anxiety of finding and purchasing the perfect gift - all while increasing retail conversions.

OpinionOmnichannel is Dead. Long Live the Customer!

By 

Alison Wiltshire

 on 

August 6, 2019

As consumers, we just shop – wherever, however, and whenever we want. Channels are for TV or radio stations – not customers. The customer is the channel.

eCommerce5 Ways That Social Proof Messaging Can Sell Consumer Electronics

By 

Alison Wiltshire

 on 

June 25, 2019

As we head into summer, retailers are now planning their Black Friday and 2019 holiday season campaigns. But this retail peak isn’t the only show in town when it comes to a major sales opportunity for consumer electronics.

NewsAdd Social Proof Messaging Into In-Store Digital Display

By 

Alison Wiltshire

 on 

May 2, 2019

Taggstar messages are now live on M-Cube Global in-store digital display, as we inject dynamic social proof messaging.

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