There’s nothing stronger than recommendations, ratings and real sales from others to influence how you shop and what you buy.
We deliver real-time, social proof messages for leading retailers, using the aggregated behaviour of all your customers. We can show how many people bought, looked, added to basket or reviewed an item. It's these third party trends and reviews that improve online conversion uplift and increase revenue, by giving your consumers the confidence to make better-informed buying decisions.
7 digital award nominations
We continue to build on our years of expertise to support ongoing innovation with our customers. Our results have been recognised by Tech.Awards by Retail Week (twice!), Drapers, Drapers Digital and Retail Systems.
advanced a/b testing
Up to 12% conversion rate uplift
Our success is proven by our customers' improved conversion rates. We prove all experiments over all devices and through the funnel.
You can sleep easy with Taggstar, even during events like Black Friday, Cyber Monday and other promotional sales peaks. Our platform is capable of processing over 3,000 API requests a second.
meet the team
At Taggstar, the people who first developed the software are still part of our team today. Our diverse backgrounds, skillsets, and ability to innovate by listening to our customers needs, allow us to continue leading the way in social proof.
Our commander in chief. Marjorie blends over 18 years in technology, with 15 years running fashion retail businesses. She’s worked at the bleeding edge of fashion manufacturing in the Far East for 12 years, managing product portfolios across four seasons, and forecasting trends up to two years in advance.
Over the last 12 years she’s worked as a senior leader in the Wi-Fi industry, and in digital marketing. She’s now in charge as we grow our cloud software platform globally and work with more international online brands who want to innovate with social proof.
Andy has 20+ years experience in software development and IP networks, as a senior IT lead for a number of software startups including Cognitive Match and PeerIndex. He’s a SaaS product and platform technology specialist, and now leads our engineering and operations team, delivering more than 500M API requests every month. Every tweak and major improvement has been tested, proven and launched under Andy’s eye.
Head of UK Sales
A conversion rate optimisation sales pro with a huge amount of experience selling to retail and travel for over nine years, Jason's the go-to man when the largest online brands want to add Taggstar to their sites as he really takes the time to understand their challenges and growth areas. Fanatical about eCommerce, and fitness, Jason can recall both the conversion rate leaps of all our customers and the calorie and fat count of any protein bar.
Head of Customer Success
With over six years of eCommerce optimisation experience at some of the best-known tech names. Blair heads up the customer success function and is a passionate advocate of online optimisation and innovation. He works closely with customers to ensure they are pushing the limits of what is possible through our technology.
Head of Marketing
A long-time business and technology marketer and Radio 4 fan, Kate’s all about raising the profile of the Taggstar software. With 20+ years’ in technology marketing, she’s been part of many emerging technology teams, and loves taking new, proven solutions in the market.
She’s worked for dotcoms, tech startups, blue chips like BT, and everything in between. She tells us that Taggstar is something rather special (it’s down to quality of the digital brands that we’re working with, and the results that we can measure).
Dea helps with lead generation as well as marketing Taggstar’s social proof software. She has a passion for digital marketing and sales. Outside of Taggstar, Dea markets her own brand of street style merchandise through her own content platforms and social media.
Customer Success Manager
Vjosana supports all our new customer onboarding and in-life management. She has a passion for eCommerce and digital marketing, having previously worked in sales.
Vjosana has a particular interest in literature that explores the psychology of consumer behaviour, and is excited to help both current and future Taggstar customers innovate with the power of social proof.
Senior Java Developer
Our in-house Java guru with an fantastic knowledge of Java SE and Java EE platforms. Stan enjoys topping up his knowledge with traditional technical literature and industry-specific online resources.
Outside of his Taggstar day job, Stan enjoys creating applications and libraries to explore emerging technologies, and new programming and design skills.
Alex has a passion for both design and development and enjoys getting his hands dirty in all aspects of software engineering.
He’s also an entrepreneur in his own right having started a very small web-development company at university and launching systems to support startups, Snapchat advertisers and social influencers, and to improve GP efficiency.
We're backed by some serious investors and our board advisors are web veterans.
Founder, Board Director
Our founder Fraser is an online traffic monetisation and technology product authority. He was Managing Director, Commercial & Media at lastminute.com, and was also Head of Business, EMEA at Uber. Fraser keeps us ahead of the must-know trends, collaborations and technologies in eCommerce.
A former banker, senior director and advisor, George is a Board member of Digital Media Technologies, actively supporting Taggstar’s growth and development.
Another important Digital Media Technologies Board Member and investor, Robert has been involved in the foundation and running of some incredible tech business successes including Facebook, MOD Pizza, Priv, Mubi, Scapeliving, Myoscience and LoveLive. Rob’s on speed-dial as we develop our platform globally and add more international retail brands.
proven for Your Industry
How Taggstar is driving conversions in your market.
Everyone from department stores, toys, beauty, electronics, DIY and white goods suppliers use Taggstar to increase their online conversions.
Package holiday, hospitality brands, OTAs, airlines and transport providers can all use Taggstar to build consumer trust and sales.
We're used by fast-fashion brands, pure-plays and designer fashion houses to promote their best-selling trends, hot styles and top reviewed items.